{"id":28724,"date":"2024-07-10T03:18:02","date_gmt":"2024-07-10T09:18:02","guid":{"rendered":"https:\/\/reseller.lat\/?p=28724"},"modified":"2024-07-10T03:19:59","modified_gmt":"2024-07-10T09:19:59","slug":"zoho-en-latinoamerica-innovacion-y-crecimiento-para-el-mercado-empresarial","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=28724","title":{"rendered":"Zoho en Latinoam\u00e9rica: Innovaci\u00f3n y crecimiento para el mercado empresarial"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><em>Recientemente se realiz\u00f3 Zoholics 2024 en Austin (EE.UU). All\u00ed, fuimos testigos de c\u00f3mo la innovaci\u00f3n en el mundo del software empresarial tambi\u00e9n ha sido influenciada por la IA.<\/em><\/strong><\/h2>\n\n\n\n<p>Para conversar de este y otros aspectos de Zoho, hablamos con <strong>Carla Garc\u00eda<\/strong>, directora de desarrollo de negocios para Latinoam\u00e9rica.<\/p>\n\n\n\n<p>Ella nos comparti\u00f3 detalles clave sobre la expansi\u00f3n y estrategias de Zoho en Latinoam\u00e9rica y su relaci\u00f3n con sus socios de negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expansi\u00f3n de Zoho en la regi\u00f3n<\/strong><\/h2>\n\n\n\n<p>Carla resalt\u00f3 que en los \u00faltimos a\u00f1os, Latinoam\u00e9rica ha visto un notable crecimiento en el uso de la tecnolog\u00eda.<\/p>\n\n\n\n<p>Zoho ha respondido a esta demanda abriendo oficinas en la regi\u00f3n, y ha marcado una significativa presencia en M\u00e9xico, Colombia y Brasil.<\/p>\n\n\n\n<p>La oficina en M\u00e9xico, ya cuenta con m\u00e1s de 100 empleados dedicados al mercado hispanohablante.<\/p>\n\n\n\n<p>Entre tanto, en Brasil hay m\u00e1s de 50 colaboradores, y la operaci\u00f3n en Colombia, est\u00e1 comenzando con fuerza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Estrategias de penetraci\u00f3n en el mercado<\/strong><\/h2>\n\n\n\n<p>Zoho se ha enfocado en tres estrategias principales para penetrar en el mercado latinoamericano:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Proximidad cultural y regional<\/strong>: La apertura de oficinas directas y la colaboraci\u00f3n con socios locales.<\/li>\n<\/ol>\n\n\n\n<p>Estopermite a Zoho entender y satisfacer mejor las necesidades espec\u00edficas de cada mercado.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Gesti\u00f3n del tama\u00f1o y nicho de mercado<\/strong>: Zoho ofrece soluciones adaptadas a diferentes tama\u00f1os de empresas, desde peque\u00f1as y medianas, hasta grandes corporaciones.<\/li>\n<\/ol>\n\n\n\n<p>Las <a href=\"https:\/\/www.zoho.com\/es-xl\/one\/?ireft=nhome&amp;src=home1\" target=\"_blank\" rel=\"noreferrer noopener\">ediciones gratuitas<\/a> de sus productos han sido especialmente populares en la regi\u00f3n, por su facilidad de uso.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Impulso tecnol\u00f3gico con Inteligencia Artificial<\/strong>: Zoho ha estado invirtiendo en inteligencia artificial desde hacer varios a\u00f1os, optimizando procesos, reduciendo errores y mejorando la eficiencia empresarial.<\/li>\n<\/ol>\n\n\n\n<p>La integraci\u00f3n de IA en sus productos, facilita la gesti\u00f3n de negocios, permitiendo a los usuarios la oportunidad de obtener <em>insights<\/em> r\u00e1pidos y precisos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-1024x576.jpg\" alt=\"Zoho\" class=\"wp-image-28726\" srcset=\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-1024x576.jpg 1024w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-300x169.jpg 300w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-768x432.jpg 768w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-1536x864.jpg 1536w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-150x84.jpg 150w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-750x422.jpg 750w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min-1140x641.jpg 1140w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-Charlas-min.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ecosistema de socios de negocio<\/strong><\/h2>\n\n\n\n<p>La atenci\u00f3n al ecosistema de socios de Zoho en Latinoam\u00e9rica, es fundamental para su crecimiento.<br><br>M\u00e9xico, Colombia y Brasil son los pa\u00edses que est\u00e1n liderando la adopci\u00f3n de sus soluciones, seguidos de cerca por otros pa\u00edses de Centroam\u00e9rica y Cono Sur.<\/p>\n\n\n\n<p>En Colombia, por ejemplo, las herramientas de colaboraci\u00f3n y ofim\u00e1tica son muy populares, mientras que en M\u00e9xico, las soluciones CRM est\u00e1n en alta demanda.<\/p>\n\n\n\n<p>Carla Garc\u00eda enfatiz\u00f3 la importancia de adoptar soluciones tecnol\u00f3gicas para mejorar la experiencia del cliente, un factor clave para el \u00e9xito empresarial en el mundo de hoy.<\/p>\n\n\n\n<p>Y resalt\u00f3, que Zoho ofrece herramientas avanzadas que permiten a las empresas alcanzar nuevos niveles de crecimiento y eficiencia.<\/p>\n\n\n\n<p>Finalmente, Zoholics 2024 demostr\u00f3 que Zoho est\u00e1 comprometido con la innovaci\u00f3n y el crecimiento en Latinoam\u00e9rica.<\/p>\n\n\n\n<p>Con estrategias adaptadas a las necesidades locales y un fuerte ecosistema de socios, Zoho est\u00e1 bien posicionado para seguir creciendo en el mercado tecnol\u00f3gico de la regi\u00f3n.<\/p>\n\n\n\n<p><strong><em>Hoy en d\u00eda la experiencia del cliente es lo m\u00e1s importante, eso es lo que te define a ti como empresa.Por eso, tomar ventaja de las soluciones que existen en el mercado para poder dar apoyo a esa necesidad y generar una mejor experiencia, es clave. <\/em><\/strong>Concluy\u00f3 Carla Gac\u00eda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-1024x576.jpg\" alt=\"Zoho\" class=\"wp-image-28727\" srcset=\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-1024x576.jpg 1024w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-300x169.jpg 300w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-768x432.jpg 768w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-1536x864.jpg 1536w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-150x84.jpg 150w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-750x422.jpg 750w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min-1140x641.jpg 1140w, https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Zoholics-24-min.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente se realiz\u00f3 Zoholics 2024 en Austin (EE.UU). All\u00ed, fuimos testigos de c\u00f3mo la innovaci\u00f3n en el mundo del software empresarial tambi\u00e9n ha sido influenciada por la IA. Para conversar de este y otros aspectos de Zoho, hablamos con Carla Garc\u00eda, directora de desarrollo de negocios para Latinoam\u00e9rica. Ella nos comparti\u00f3 detalles clave sobre la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,51],"tags":[660,750,290,751,753,111,752,748,749],"class_list":["post-28724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esnoticia","category-latam","tag-crm","tag-expansion-en-latinoamerica","tag-experiencia-del-cliente","tag-herramientas-de-colaboracion","tag-innovacion-tecnologica","tag-inteligencia-artificial","tag-tecnologia-empresarial","tag-zoho","tag-zoholics-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zoho en Latinoam\u00e9rica: Innovaci\u00f3n y crecimiento para el mercado empresarial - Reseller Lat<\/title>\n<meta name=\"description\" content=\"Para conversar de este y otros aspectos de Zoho, hablamos con Carla Garc\u00eda, directora de desarrollo de negocios para Latinoam\u00e9rica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reseller.lat\/?p=28724\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoho en Latinoam\u00e9rica: Innovaci\u00f3n y crecimiento para el mercado empresarial\" \/>\n<meta property=\"og:description\" content=\"Para conversar de este y otros aspectos de Zoho, hablamos con Carla Garc\u00eda, directora de desarrollo de negocios para Latinoam\u00e9rica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reseller.lat\/?p=28724\" \/>\n<meta property=\"og:site_name\" content=\"Reseller Lat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61558749720512&amp;mibextid=LQQJ4d\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T09:18:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T09:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Carla-Garcia-Zoho-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n LATAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@resellerlat\" \/>\n<meta name=\"twitter:site\" content=\"@resellerlat\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n LATAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reseller.lat\/?p=28724#article\",\"isPartOf\":{\"@id\":\"https:\/\/reseller.lat\/?p=28724\"},\"author\":{\"name\":\"Redacci\u00f3n LATAM\",\"@id\":\"https:\/\/reseller.lat\/#\/schema\/person\/e5265fba5e8fe74568549c9237cbc25f\"},\"headline\":\"Zoho en Latinoam\u00e9rica: Innovaci\u00f3n y crecimiento para el mercado empresarial\",\"datePublished\":\"2024-07-10T09:18:02+00:00\",\"dateModified\":\"2024-07-10T09:19:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reseller.lat\/?p=28724\"},\"wordCount\":559,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/reseller.lat\/#organization\"},\"image\":{\"@id\":\"https:\/\/reseller.lat\/?p=28724#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/07\/Carla-Garcia-Zoho-min.jpg\",\"keywords\":[\"CRM\",\"expansi\u00f3n en Latinoam\u00e9rica\",\"experiencia del cliente\",\"herramientas de colaboraci\u00f3n\",\"innovaci\u00f3n tecnol\u00f3gica\",\"Inteligencia Artificial\",\"tecnolog\u00eda empresarial\",\"Zoho\",\"Zoholics 2024\"],\"articleSection\":[\"Es Noticia\",\"LATAM\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/reseller.lat\/?p=28724#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reseller.lat\/?p=28724\",\"url\":\"https:\/\/reseller.lat\/?p=28724\",\"name\":\"Zoho en Latinoam\u00e9rica: Innovaci\u00f3n y crecimiento para el mercado empresarial - 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