{"id":29571,"date":"2024-10-01T09:55:18","date_gmt":"2024-10-01T15:55:18","guid":{"rendered":"https:\/\/reseller.lat\/?p=29571"},"modified":"2024-10-01T11:09:19","modified_gmt":"2024-10-01T17:09:19","slug":"el-comercio-electronico-oportunidades-y-estrategias-de-vertiv","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=29571","title":{"rendered":"El comercio electr\u00f3nico: Oportunidades y estrategias de Vertiv"},"content":{"rendered":"\n

Con un enfoque claro en la tecnolog\u00eda y la transformaci\u00f3n digital, Vertiv ha desarrollado un programa de canales que permite a los socios acceder a herramientas avanzadas, como el Edge computing, inteligencia artificial y realidad aumentada.<\/strong><\/h2>\n\n\n\n

El crecimiento del comercio electr\u00f3nico en Am\u00e9rica Latina ha sido explosivo en los \u00faltimos a\u00f1os, y empresas como Vertiv han sabido aprovechar este auge.<\/p>\n\n\n\n

Jos\u00e9 Borges, gerente de la estrategia de e-commerce para Am\u00e9rica Latina en Vertiv, comparte su visi\u00f3n sobre el futuro del comercio electr\u00f3nico y c\u00f3mo la compa\u00f1\u00eda est\u00e1 posicion\u00e1ndose como l\u00edder en este mercado en expansi\u00f3n.<\/p>\n\n\n\n

El crecimiento del e-Commerce en Latinoam\u00e9rica<\/strong><\/h2>\n\n\n\n

La regi\u00f3n ha sido testigo de un incremento notable en las ventas digitales, con mercados clave como Brasil, M\u00e9xico y Colombia a la cabeza.<\/p>\n\n\n\n

Seg\u00fan estudios de Statista, se espera un crecimiento del 75 % en el comercio electr\u00f3nico en los pr\u00f3ximos cinco a\u00f1os.<\/p>\n\n\n\n

Solo en Colombia, el volumen de ventas pasar\u00eda de $7 mil millones a $11 mil millones, un indicador claro de la creciente demanda por parte de los consumidores que buscan mayor conectividad y rapidez en las transacciones digitales.<\/p>\n\n\n\n

Vertiv, consciente de este panorama, ha lanzado un programa enfocado en la captaci\u00f3n de nuevos socios, especialmente aquellos que operan en plataformas digitales.<\/p>\n\n\n\n

Nos estamos adaptando r\u00e1pidamente a estos cambios disruptivos del mercado<\/em><\/strong>, comenta Borges.<\/p>\n\n\n\n

La compa\u00f1\u00eda ha implementado tecnolog\u00edas como el Edge computing para ofrecer informaci\u00f3n en tiempo real y mejorar la experiencia del cliente.<\/p>\n\n\n\n

La estrategia de canales de Vertiv<\/strong><\/h2>\n\n\n\n

El programa de canales de Vertiv est\u00e1 dise\u00f1ado para socios que operan en los ecosistemas digitales.<\/p>\n\n\n\n

Con tres niveles de asociaci\u00f3n -Diamante, Platinum y Long Tail- la compa\u00f1\u00eda ofrece acceso a recursos estrat\u00e9gicos para optimizar sus operaciones de e-commerce.<\/p>\n\n\n\n

Hacemos una reuni\u00f3n de inicio de estrategia con cada socio para alinear la implementaci\u00f3n de nuestras herramientas y asegurarnos que puedan sacar el m\u00e1ximo provecho de ellas<\/em><\/strong>, explica Borges.<\/p>\n\n\n\n

Una de las grandes apuestas de Vertiv es la adopci\u00f3n de tecnolog\u00edas avanzadas que facilitan la integraci\u00f3n de sus productos a marketplaces de terceros.<\/p>\n\n\n\n

En cuesti\u00f3n de semanas, podemos habilitar nuestros productos en cualquier plataforma de comercio electr\u00f3nico gracias a nuestra tecnolog\u00eda adaptada a diferentes lenguajes de programaci\u00f3n<\/em><\/strong>, a\u00f1ade.<\/p>\n\n\n\n

Nuevas generaciones y el Comercio Electr\u00f3nico<\/strong><\/h2>\n\n\n\n

Otro aspecto que destaca Borges es el cambio generacional que est\u00e1 impactando las din\u00e1micas del comercio electr\u00f3nico.<\/p>\n\n\n\n

Estamos viendo que los compradores m\u00e1s j\u00f3venes, entre 25 y 28 a\u00f1os, est\u00e1n entrando en el mercado y exigen respuestas r\u00e1pidas e informaci\u00f3n en tiempo real<\/em><\/strong>, comenta.

Esta generaci\u00f3n de compradores tiene una relaci\u00f3n m\u00e1s fluida con la tecnolog\u00eda y espera soluciones inmediatas.<\/p>\n\n\n\n

Para satisfacer estas expectativas, Vertiv ha adoptado herramientas como la sindicaci\u00f3n de contenido y la creaci\u00f3n de experiencias de marca mejoradas a trav\u00e9s de realidad aumentada y virtual.<\/p>\n\n\n\n

\"comercio<\/figure>\n\n\n\n

Mensaje para las empresas<\/strong><\/h2>\n\n\n\n

Borges concluye con un mensaje claro para las compa\u00f1\u00edas que a\u00fan no se han sumado al programa de canales de Vertiv:<\/p>\n\n\n\n

Estamos en un tren que va a 200 kph y no va a parar. Las oportunidades de mercado son enormes, y quienes a\u00fan no son parte de nuestro ecosistema pueden unirse de manera sencilla a trav\u00e9s de nuestra plataforma web.<\/em><\/strong><\/p>\n\n\n\n

En menos de 24 horas, pueden estar operando con nosotros y aprovechar la disponibilidad inmediata de productos en toda Latinoam\u00e9rica<\/em><\/strong>. El futuro del comercio electr\u00f3nico en la regi\u00f3n es prometedor, y Vertiv est\u00e1 liderando la transformaci\u00f3n digital, facilitando el acceso a tecnolog\u00eda de vanguardia y ofreciendo soluciones que permiten a las empresas escalar en el din\u00e1mico mercado del e-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con un enfoque claro en la tecnolog\u00eda y la transformaci\u00f3n digital, Vertiv ha desarrollado un programa de canales que permite a los socios acceder a herramientas avanzadas, como el Edge computing, inteligencia artificial y realidad aumentada. El crecimiento del comercio electr\u00f3nico en Am\u00e9rica Latina ha sido explosivo en los \u00faltimos a\u00f1os, y empresas como Vertiv […]<\/p>\n","protected":false},"author":3,"featured_media":29572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507],"tags":[88,121,560,178,111,157,493],"class_list":["post-29571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colombia","tag-america-latina","tag-comercio-electronico","tag-e-commerce","tag-edge-computing","tag-inteligencia-artificial","tag-transformacion-digital","tag-vertiv"],"yoast_head":"\nEl comercio electr\u00f3nico: Oportunidades y estrategias de Vertiv - Reseller Lat<\/title>\n<meta name=\"description\" content=\"El crecimiento del comercio electr\u00f3nico en Am\u00e9rica Latina ha sido explosivo en los \u00faltimos a\u00f1os, y empresas como Vertiv han sabido aprovechar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reseller.lat\/?p=29571\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio electr\u00f3nico: Oportunidades y estrategias de Vertiv\" \/>\n<meta property=\"og:description\" content=\"El crecimiento del comercio electr\u00f3nico en Am\u00e9rica Latina ha sido explosivo en los \u00faltimos a\u00f1os, y empresas como Vertiv han sabido aprovechar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reseller.lat\/?p=29571\" \/>\n<meta property=\"og:site_name\" content=\"Reseller Lat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61558749720512&mibextid=LQQJ4d\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-01T15:55:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T17:09:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/10\/Borges-1-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n LATAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@resellerlat\" \/>\n<meta name=\"twitter:site\" content=\"@resellerlat\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n LATAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reseller.lat\/?p=29571#article\",\"isPartOf\":{\"@id\":\"https:\/\/reseller.lat\/?p=29571\"},\"author\":{\"name\":\"Redacci\u00f3n LATAM\",\"@id\":\"https:\/\/reseller.lat\/#\/schema\/person\/e5265fba5e8fe74568549c9237cbc25f\"},\"headline\":\"El comercio electr\u00f3nico: Oportunidades y estrategias de Vertiv\",\"datePublished\":\"2024-10-01T15:55:18+00:00\",\"dateModified\":\"2024-10-01T17:09:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reseller.lat\/?p=29571\"},\"wordCount\":648,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/reseller.lat\/#organization\"},\"image\":{\"@id\":\"https:\/\/reseller.lat\/?p=29571#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/10\/Borges-1-min.jpg\",\"keywords\":[\"Am\u00e9rica Latina\",\"comercio electr\u00f3nico\",\"e-commerce\",\"Edge Computing\",\"Inteligencia Artificial\",\"transformaci\u00f3n digital\",\"Vertiv\"],\"articleSection\":[\"Colombia\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/reseller.lat\/?p=29571#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reseller.lat\/?p=29571\",\"url\":\"https:\/\/reseller.lat\/?p=29571\",\"name\":\"El comercio electr\u00f3nico: Oportunidades y estrategias de Vertiv - 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