{"id":29986,"date":"2024-12-26T19:05:18","date_gmt":"2024-12-27T01:05:18","guid":{"rendered":"https:\/\/reseller.lat\/?p=29986"},"modified":"2024-12-26T19:08:54","modified_gmt":"2024-12-27T01:08:54","slug":"prevenir-estafas-en-linea","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=29986","title":{"rendered":"Prevenir estafas en l\u00ednea para tener un mejor fin de a\u00f1o"},"content":{"rendered":"\n

La ciberseguridad resulta clave para prevenir estafas en l\u00ednea, esto hace m\u00e1s sentido en la temporada de fin de a\u00f1o, donde aumentan las ventas. <\/p>\n\n\n\n

En los \u00faltimos a\u00f1os, los modelos de venta han migrado de la visita a las tiendas f\u00edsicas<\/strong>, hacia los esquemas de compras en l\u00ednea.<\/p>\n\n\n\n

De acuerdo con datos de la C\u00e1mara Nacional de Comercio (CNC), las ventas online del retail en Chile alcanzaron una participaci\u00f3n promedio de 22,1 % en 2023<\/strong>. <\/p>\n\n\n\n

Ya que estas ofertas son tentadoras y convenientes, en comparaci\u00f3n con el mercado tradicional y sus complejidades.<\/p>\n\n\n\n

\u201cEs fundamental, no hacer clic en sitios desconocidos o enlaces sospechosos y verificar que la fuente sea oficial y evitar descargar archivos. Tampoco se debe acceder a tiendas desde c\u00f3digos QR o correos sin confirmar su procedencia\u201d, dijo Fernando Abrego, CEO de VeData.\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n

Seg\u00fan Ipsos, casi la mitad de la poblaci\u00f3n chilena ha sido v\u00edctima de una situaci\u00f3n de este tipo en sus medios de pago. <\/p>\n\n\n\n

Adem\u00e1s, 49 % de los consumidores de 18 pa\u00edses en diferentes regiones reportaron tentativas similares<\/strong>, y por esto es importante prevenir estafas en l\u00ednea.<\/p>\n\n\n\n

Otro valor competitivo del comercio electr\u00f3nico<\/a>, es la simplicidad de los env\u00edos ya que se pueden recibir en casa.\u00a0<\/p>\n\n\n\n

Si bien esto tiene un lado positivo, tambi\u00e9n se generan una serie de riesgos de estafa y robo de datos<\/strong>, una situaci\u00f3n que buscan aprovechar los cibercriminales.<\/p>\n\n\n\n

Una mejor celebraci\u00f3n de fin de a\u00f1o al prevenir estafas en l\u00ednea<\/strong><\/h3>\n\n\n\n

Actualmente, los grupos de cibercriminales emplean diferentes m\u00e9todos para cometer sus delitos<\/strong>, esto lo revela un estudio de TransUnion.<\/p>\n\n\n\n

En este sentido resulta primordial prevenir estafas en l\u00ednea, empleando soluciones de seguridad y consolidar una cultura de protecci\u00f3n.<\/p>\n\n\n\n

Durante el proceso de compra, si se perciben se\u00f1ales de desesperaci\u00f3n, urgencia o riesgos sobre la transacci\u00f3n del dinero. <\/p>\n\n\n\n

Se debe desconfiar, en particular si se ofrecen facilidades de pago inusuales<\/strong> o en horarios at\u00edpicos, adem\u00e1s no se debe entregar informaci\u00f3n confidencial.<\/p>\n\n\n\n

\u201cAl comprar a PyMEs o particulares, es recomendable buscar m\u00e9todos de verificaci\u00f3n, del vendedor. Tales como SII o INAPI, para as\u00ed asegurarse de que el nombre de la empresa est\u00e9 correctamente escrito, adem\u00e1s que su imagen corporativa sea aut\u00e9ntica\u201d, aclar\u00f3 el directivo.<\/p><\/blockquote><\/figure>\n\n\n\n

Nunca se deben compartir claves de ning\u00fan tipo, ya sean bancarias o del correo electr\u00f3nico, ni datos personales. <\/p>\n\n\n\n

Ya sea por redes sociales, por tel\u00e9fono o en sitios en l\u00ednea<\/strong> sospechosos ya que de esta manera, es posible prevenir estafas en l\u00ednea, as\u00ed tener una mejor celebraci\u00f3n.<\/p>\n\n\n\n

Finalmente VeData<\/a> aconseja verificar los precios reales de los productos de inter\u00e9s; ya que si la oferta es demasiado buena puede ser falsa<\/strong>.\u00a0<\/p>\n\n\n\n

No se debe caer en urgencias artificiales, con mensajes como “\u00a1\u00daltima oportunidad!”, ya que son dise\u00f1ados para presionar al consumidor.<\/p>\n\n\n\n

\"Prevenir
Fernando Abrego de VeData<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

La ciberseguridad resulta clave para prevenir estafas en l\u00ednea, esto hace m\u00e1s sentido en la temporada de fin de a\u00f1o, donde aumentan las ventas.  En los \u00faltimos a\u00f1os, los modelos de venta han migrado de la visita a las tiendas f\u00edsicas, hacia los esquemas de compras en l\u00ednea. De acuerdo con datos de la C\u00e1mara […]<\/p>\n","protected":false},"author":3,"featured_media":29987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,61],"tags":[1161,224,53,1162,1158,121,1164,122,1166,1160,1159,1167,1030,1163,1156,1157],"class_list":["post-29986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flash-news","category-todas-las-noticias","tag-camara-nacional-de-comercio","tag-chile","tag-ciberseguridad","tag-cnc","tag-comercio-digital","tag-comercio-electronico","tag-correo","tag-ecommerce","tag-enlace","tag-estudio-de-mercado","tag-fernando-abrego","tag-fraude-en-linea","tag-proteccion-de-datos","tag-qr","tag-vedata","tag-venta-en-linea"],"yoast_head":"\nPrevenir estafas en l\u00ednea para tener un mejor fin de a\u00f1o<\/title>\n<meta name=\"description\" content=\"Para prevenir estafas en l\u00ednea durante la temporada de fin de 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