{"id":31256,"date":"2025-06-16T13:35:55","date_gmt":"2025-06-16T19:35:55","guid":{"rendered":"https:\/\/reseller.lat\/?p=31256"},"modified":"2025-06-16T13:39:44","modified_gmt":"2025-06-16T19:39:44","slug":"programa-comercial-cisco-360","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=31256","title":{"rendered":"Programa comercial Cisco 360 renueva modelo de negocio en Latam"},"content":{"rendered":"\n

Con el programa comercial Cisco 360, el proveedor de soluciones de conectividad, seguridad y colaboraci\u00f3n busca renovar su modelo de negocio. El objetivo es consolidar una fuerza de trabajo, para as\u00ed obtener mejores resultados dando seguimiento a la transformaci\u00f3n digital.<\/strong><\/p>\n\n\n\n

Las bases de dicho proyecto son tanto el conocimiento como la especializaci\u00f3n, adem\u00e1s de la propia inteligencia artificial (IA). Con esquemas de aprendizajes que son flexibles, sencillos y accesibles<\/strong>, un claro ejemplo es la segunda etapa de AI-Ready Infrastructure para Partners.<\/p>\n\n\n\n

\u201cLa intenci\u00f3n es adecuarnos a las necesidades actuales del mercado, para que los asociados sean capaces de implementar todo nuestro portafolio. Ya sean tecnolog\u00edas de conectividad, redes, servicios, cloud o seguridad\u201d, aclar\u00f3 Alba San Mart\u00edn, directora de Canales en Am\u00e9rica Latina para Cisco.<\/p><\/blockquote><\/figure>\n\n\n\n

En este sentido, el programa comercial Cisco 360 comparte conocimiento de alto valor sobre capacidades digitales y comerciales. Adem\u00e1s de gesti\u00f3n optimizada de todo el ciclo de vida del negocio<\/strong>, para obtener los m\u00e1ximos beneficios en t\u00e9rminos de rentabilidad del proyecto.<\/p>\n\n\n\n

Con esto, se pretende impulsar un crecimiento en conjunto a lo largo de toda la cadena de valor<\/strong>, es decir fabricantes, mayoristas e integradores. Otro aspecto clave del esquema es el Partner Learning Journeys, que brinda recomendaciones de formaci\u00f3n concisas y sencillas.<\/p>\n\n\n\n

\u201cQueremos incentivar a los canales, para que se integren al nuevo esquema y avancen tanto en conseguir los objetivos como obtener los beneficios. Por ello, estamos abiertos a integrar a los canales interesados en capitalizar un alto nivel de conocimiento y la especializaci\u00f3n\u201d, mencion\u00f3 la directiva.<\/p><\/blockquote><\/figure>\n\n\n\n

\"Programa
Alba San Mart\u00edn de Cisco Latinoam\u00e9rica <\/figcaption><\/figure>\n\n\n\n

Negocios escalables e inteligentes con el programa comercial Cisco 360<\/strong><\/h3>\n\n\n\n

Otro aspecto a destacar el programa comercial Cisco 360, es el enfoque que tiene alrededor del aprendizaje unificado. Que combina las capacidades de formaci\u00f3n bajo demanda con las iniciativas virtuales dirigidas por un instructor (ILT)<\/strong>, as\u00ed los canales pueden obtener cr\u00e9ditos.<\/p>\n\n\n\n

Es decir, los miembros del programa pueden capitalizar todas su habilidades sin importar el m\u00e9todo a trav\u00e9s del cual las desarrollen.<\/strong> A esto se agrega contenido de valor, para ejecutivos comerciales sobre IA, cloud y redes, todo con una cadencia de actualizaci\u00f3n m\u00e1s acelerada.<\/p>\n\n\n\n

\u201cSi bien en esta ocasi\u00f3n realizamos la presentaci\u00f3n en Ciudad de M\u00e9xico, ya llevamos a cabo iniciativas similares en otros mercados de la regi\u00f3n como Colombia. La idea es dar a conocer la propuesta en los principales mercados de Am\u00e9rica Latina, as\u00ed en febrero de 2026 el canal estar\u00e1 listo\u201d, acot\u00f3 San Mart\u00edn.<\/p><\/blockquote><\/figure>\n\n\n\n

De hecho, el programa comercial Cisco 360 tambi\u00e9n contempla una especializaci\u00f3n ampliada en inteligencia artificial.<\/strong> Que ya est\u00e1 disponible para el ecosistema de socios, esto de manera gratuita, as\u00ed mientras el canal apueste por el conocimiento ser\u00e1 m\u00e1s rentable y competitivo.<\/p>\n\n\n\n

Cabe destacar, que esta iniciativa implica una inversi\u00f3n de 80 millones de d\u00f3lares (mdd) por parte de Cisco, <\/strong>para la habilitaci\u00f3n del ecosistema de distribuci\u00f3n. Finalmente, con el programa de puntos que se basa en el conocimiento, los miembros del esquema pueden acceder a m\u00faltiples beneficios.<\/p>\n\n\n\n

\u201cEn relaci\u00f3n con el nuevo modelo de negocio, el programa integra contratos empresariales y servicios gestionados, adem\u00e1s de mejores pr\u00e1cticas. Otro aspecto clave es la experiencia del cliente, ya que esto permite optimizar la adopci\u00f3n digital dentro del sector empresarial\u201d, concluy\u00f3 la directiva.<\/p><\/blockquote><\/figure>\n\n\n\n

\"\"
Presentaci\u00f3n del programa en la Ciudad de M\u00e9xico <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Con el programa comercial Cisco 360, el proveedor de soluciones de conectividad, seguridad y colaboraci\u00f3n busca renovar su modelo de negocio. El objetivo es consolidar una fuerza de trabajo, para as\u00ed obtener mejores resultados dando seguimiento a la transformaci\u00f3n digital. Las bases de dicho proyecto son tanto el conocimiento como la especializaci\u00f3n, adem\u00e1s de la […]<\/p>\n","protected":false},"author":4,"featured_media":31257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,61],"tags":[1789,495,1785,192,1788,163,1791,1790,180,182,111,1786,1787,467,366],"class_list":["post-31256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esnoticia","category-todas-las-noticias","tag-alba-san-martin","tag-cisco","tag-cisco-360","tag-cloud","tag-colaboracion","tag-conectividad","tag-francisco-naranjo","tag-gustavo-larach","tag-ia","tag-infraestructura","tag-inteligencia-artificial","tag-programa-comercial","tag-programa-de-canal","tag-redes","tag-seguridad"],"yoast_head":"\nPrograma comercial Cisco 360 renueva modelo de negocio en AL<\/title>\n<meta name=\"description\" content=\"Con el programa comercial Cisco 360, el 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