{"id":31416,"date":"2025-07-15T17:13:59","date_gmt":"2025-07-15T23:13:59","guid":{"rendered":"https:\/\/reseller.lat\/?p=31416"},"modified":"2025-07-15T17:14:00","modified_gmt":"2025-07-15T23:14:00","slug":"ggtech-entertainment-estrena-directora-de-desarrollo-de-negocio","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=31416","title":{"rendered":"GGTech Entertainment estrena directora de Desarrollo de Negocio"},"content":{"rendered":"\n<p>GGTech Entertainment realiz\u00f3 un cambio en su organigrama corporativo. Anunci\u00f3 el nombrado de <strong>Julieta Gonz\u00e1lez del Solar como nueva directora de desarrollo de negocio en Latinoam\u00e9rica.<\/strong><\/p>\n\n\n\n<p>Hasta ahora, la directiva ha ejercido un papel fundamental como manager dentro del equipo comercial de la compa\u00f1\u00eda.&nbsp;<\/p>\n\n\n\n<p>Desde su nueva posici\u00f3n, Gonz\u00e1lez del Solar <strong>liderar\u00e1 la estrategia de negocio y las relaciones con las marcas en la regi\u00f3n<\/strong>, una tarea en la que contar\u00e1 con la confianza de Juan Diego Garc\u00eda Squetino, CEO Am\u00e9rica en GGTech Entertainment.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-e39cdd955bdec55a44611255c7152dec\"><blockquote><p>\u201cAsumo este rol con el entusiasmo de seguir impulsando, junto a nuestro gran equipo, la creatividad y la innovaci\u00f3n como ejes centrales para conectar marcas con las nuevas generaciones. En un contexto donde las formas de consumo, el lenguaje y los canales han evolucionado hacia distintos formatos y plataformas, nuestro desaf\u00edo es dise\u00f1ar experiencias aut\u00e9nticas que no solo generen valor para las audiencias, sino que tambi\u00e9n construyan posicionamiento real para las marcas dentro del ecosistema del gaming y los esports\u201d, detall\u00f3 Julieta Gonz\u00e1lez del Solar.<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-entrada-en-ggtech-entertainment\"><strong>Entrada en GGTech Entertainment<\/strong><\/h2>\n\n\n\n<p>La llegada de Gonz\u00e1lez del Solar a GGTech Entertainment se produjo en 2022, un a\u00f1o clave para el desarrollo internacional de la compa\u00f1\u00eda.&nbsp;<\/p>\n\n\n\n<p>Por primera vez, <strong><a href=\"https:\/\/gamergy.gg\" target=\"_blank\" rel=\"noreferrer noopener\">GAMERGY<\/a><\/strong> llegaba a la regi\u00f3n con la celebraci\u00f3n de dos ediciones, en Ciudad de M\u00e9xico y Buenos Aires.<\/p>\n\n\n\n<p>Desde entonces, ya se han celebrado <strong>siete ediciones de GAMERGY en pa\u00edses como M\u00e9xico, Panam\u00e1, Argentina o El Salvador.<\/strong><\/p>\n\n\n\n<p>Logrando m\u00e1s de 200 mil asistentes registrados y la participaci\u00f3n de marcas l\u00edderes como Telcel, BYD, Hisense, Nescaf\u00e9, Warner Music, Concacaf o Banamex, entre otras.<\/p>\n\n\n\n<p>Tambi\u00e9n la irrupci\u00f3n de Gonz\u00e1lez del Solar ha permitido el desarrollo de otros proyectos de GGTech Entertainment como Telcel UNIVERSITY Esports.&nbsp;<\/p>\n\n\n\n<p>Adicional a torneos para marcas como el Reto Sponch para Marinela o Telcel Challenger, experiencias customizadas para marcas como los mapas de Fortnite para Telcel o Costa Coffee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quien-es-gonzalez-del-solar\"><strong>\u00bfQui\u00e9n es Gonz\u00e1lez del Solar?<\/strong><\/h2>\n\n\n\n<p>La nueva directora de desarrollo de negocio de GGTech Entertainment <strong>cuenta con m\u00e1s de una d\u00e9cada como profesional en la industria de los deportes tradicionales, <a href=\"https:\/\/reseller.lat\/?s=esports\" target=\"_blank\" rel=\"noreferrer noopener\">los esports<\/a> y el entretenimiento en Latinoam\u00e9rica.\u00a0<\/strong><\/p>\n\n\n\n<p>Argentina de nacimiento, Gonz\u00e1lez del Solar ejerci\u00f3 varios cargos vinculados al mundo del marketing, la comunicaci\u00f3n y la estrategia comercial.<\/p>\n\n\n\n<p>Entre sus experiencias previas a su llegada a GGTech Entertainment, cabe destacar su rol como r<strong>esponsable de marketing en los equipos de la Selecci\u00f3n de B\u00e1squetbol de Argentina y su liderazgo al frente de las comunicaciones de Liga Nacional de B\u00e1squet de Argentina.\u00a0<\/strong><\/p>\n\n\n\n<p>Su entrada en la industria del videojuego se produjo como directora de marketing del club de esports 9z Team y como consultora de esports y gaming para el Gobierno de la Ciudad de Buenos Aires.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GGTech Entertainment realiz\u00f3 un cambio en su organigrama corporativo. Anunci\u00f3 el nombrado de Julieta Gonz\u00e1lez del Solar como nueva directora de desarrollo de negocio en Latinoam\u00e9rica. Hasta ahora, la directiva ha ejercido un papel fundamental como manager dentro del equipo comercial de la compa\u00f1\u00eda.&nbsp; Desde su nueva posici\u00f3n, Gonz\u00e1lez del Solar liderar\u00e1 la estrategia de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229,51],"tags":[],"class_list":["post-31416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-out","category-latam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GGTech Entertainment estrena directora de Desarrollo de Negocio - Reseller Lat<\/title>\n<meta name=\"description\" content=\"GGTech Entertainment estrena directora de Desarrollo de Negocio. 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