{"id":31522,"date":"2025-07-31T22:03:13","date_gmt":"2025-08-01T04:03:13","guid":{"rendered":"https:\/\/reseller.lat\/?p=31522"},"modified":"2025-07-31T22:08:33","modified_gmt":"2025-08-01T04:08:33","slug":"totvs-adquiere-a-linx","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=31522","title":{"rendered":"TOTVS adquiere a Linx para impulsar su crecimiento en Latam"},"content":{"rendered":"\n

Mediante un comunicado, se dio a conocer que TOTVS adquiere a Linx por un monto de 3.05 mil millones de reales brasile\u00f1os.<\/strong> De esta manera, la firma de aplicaciones de gesti\u00f3n empresarial<\/a> consolida su propuesta, con soluciones de mayor valor agregado.<\/p>\n\n\n\n

Mediante esta integraci\u00f3n, se expande la presencia del proveedor dentro del sector del retail atendiendo mejor sus necesidades. Dicha transacci\u00f3n, estar\u00e1 sujeta a tener la aprobaci\u00f3n <\/strong>del Consejo Administrativo de Defensa Econ\u00f3mica (CADE), del Brasil. <\/strong><\/p>\n\n\n\n

“Con esta adquisici\u00f3n, reforzaremos nuestra posici\u00f3n dentro el sector minorista y as\u00ed escalamos nuestro portafolio fortaleciendo nuestras capacidades. Para atender todas las demandas de todos los perfiles de dichas empresas\u201d, declar\u00f3 Dennis Herszkowicz, presidente de TOTVS.<\/p><\/blockquote><\/figure>\n\n\n\n

Es as\u00ed como, TOTVS adquiere a Linx para complementar su propuesta de valor para el segmento de comercio minorista.<\/strong> Con esto, el proveedor consolida su presencia en la industria antes mencionada y equipara la participaci\u00f3n que tiene en otros mercados.<\/p>\n\n\n\n

Otro diferenciador clave de la integraci\u00f3n corporativa, es el nivel de posicionamiento geogr\u00e1fico y comercial del proveedor. En este sentido, la atenci\u00f3n al cliente ser\u00e1 otro factor clave<\/strong>, ya que funcionar\u00e1 como un catalizador para ser mucho m\u00e1s competitivo.<\/p>\n\n\n\n

Para consolidar su participaci\u00f3n TOTVS adquiere a Linx<\/strong><\/h2>\n\n\n\n

Con la estrategia comercial donde TOTVS adquiere a Linx, el portafolio de este \u00faltimo tendr\u00eda una expansi\u00f3n en t\u00e9rminos de cobertura. Al mismo tiempo, se van a generar nuevas oportunidades de negocio<\/strong>, tanto para el proveedor como todo su ecosistema.<\/p>\n\n\n\n

Por eso, tanto distribuidores como integradores podr\u00e1n incrementar sus m\u00e1rgenes de rentabilidad<\/strong> a trav\u00e9s de implementaciones de valor agregado. Cabe mencionar que esta adquisici\u00f3n, debe cumplir con los procesos y protocolos del marco de leyes brasile\u00f1o.\u00a0<\/p>\n\n\n\n

\u201dSe trata de un importante avance en nuestra oferta de tecnolog\u00eda, para este sector. Y dado nuestro elevado nivel de inversi\u00f3n en investigaci\u00f3n y desarrollo, dicha compra nos permitir\u00e1 impulsar el desarrollo de innovaciones relevantes. En tendencias, como la inteligencia artificial\u201d, acot\u00f3 Herszkowicz.<\/p><\/blockquote><\/figure>\n\n\n\n

Dentro del bolet\u00edn, donde se dio a conocer que TOTVS<\/a> adquiere a Linx se reafirm\u00f3 el nivel de compromiso del primero con el mercado. Para, as\u00ed impulsar procesos claves como la transformaci\u00f3n digital<\/strong> o la adopci\u00f3n de la inteligencia artificial empresarial.\u00a0<\/p>\n\n\n\n

Actualmente, Linx es un referente en el sector de soluciones de gesti\u00f3n para el retail<\/strong> y su portafolio contempla alrededor de 180 aplicaciones. Finalmente, se hace \u00e9nfasis en que se trata de tecnolog\u00edas enfocadas, tanto en las Pymes como en el corporativo.<\/p>\n\n\n\n

\"TOTVS
TOTVS adquiere a Linx para impulsar su crecimiento en Latam<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Mediante un comunicado, se dio a conocer que TOTVS adquiere a Linx por un monto de 3.05 mil millones de reales brasile\u00f1os. De esta manera, la firma de aplicaciones de gesti\u00f3n empresarial consolida su propuesta, con soluciones de mayor valor agregado. Mediante esta integraci\u00f3n, se expande la presencia del proveedor dentro del sector del retail […]<\/p>\n","protected":false},"author":3,"featured_media":31523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,61,1],"tags":[400,88,385,120,1374,2103,2104,2101,180,111,59,154,2100,990,353,2099,157,2102],"class_list":["post-31522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esnoticia","category-todas-las-noticias","category-uncategorized","tag-al","tag-america-latina","tag-aplicaciones","tag-brasil","tag-comercio-minorista","tag-dennis-herszkowicz","tag-ecositema","tag-gestion-empresarial","tag-ia","tag-inteligencia-artificial","tag-latam","tag-latinoamerica","tag-linx","tag-retail","tag-servicios","tag-totvs","tag-transformacion-digital","tag-valor-agregado"],"yoast_head":"\nTOTVS adquiere a Linx para impulsar su crecimiento en Latam<\/title>\n<meta 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