{"id":31795,"date":"2025-09-03T21:27:00","date_gmt":"2025-09-04T03:27:00","guid":{"rendered":"https:\/\/reseller.lat\/?p=31795"},"modified":"2025-09-04T18:26:09","modified_gmt":"2025-09-05T00:26:09","slug":"e-commerce-en-latinoamerica-los-que-mas-gastan-en-fin-de-ano","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=31795","title":{"rendered":"e-commerce en Latinoam\u00e9rica, de los mercados que m\u00e1s gastan en Shopping Season"},"content":{"rendered":"\n

La pr\u00f3xima temporada<\/strong> de compras de fin de a\u00f1o ser\u00e1 hist\u00f3rica<\/strong> para el e-commerce en Latinoam\u00e9rica.<\/p>\n\n\n\n

En M\u00e9xico las ventas<\/strong> del Black Friday crecen 168 %<\/strong> frente a un d\u00eda normal; en Colombia este evento ya representa el 5.1 %<\/strong> de la venta anual. Mientras en Chile, el Cyber Monday<\/strong> de 2024 alcanz\u00f3 un r\u00e9cord absoluto al superar los 433 millones<\/strong> de d\u00f3lares.<\/p>\n\n\n\n

Esto consolida a Latam como uno de los mercados m\u00e1s din\u00e1micos<\/strong> del e-commerce global.<\/p>\n\n\n\n

En Navidad, adem\u00e1s, 67 % de los consumidores<\/strong> planea comprar sus regalos a trav\u00e9s de e-commerce o marketplaces<\/strong>. Adquiriendo entre 4 y 5 obsequios<\/strong> con un gasto promedio de 64 a 155 d\u00f3lares<\/strong>.<\/p>\n\n\n\n

Y en todo Latinoam\u00e9rica, durante el cuarto trimestre del a\u00f1o<\/strong>, las ventas crecen en promedio 25 %<\/strong> respecto al trimestre anterior. Lo que confirma a la \u2018Shopping Season\u2019<\/strong> como el momento m\u00e1s competitivo<\/strong> del calendario comercial.<\/p>\n\n\n\n

En este contexto, Infobip junto con Google<\/strong> presentaron recientemente el evento \u2018Shopping Season 2025: Temporada de compras conversacionales\u2019<\/strong>.<\/p>\n\n\n\n

Ah\u00ed se compartieron tendencias, estrategias<\/strong> y herramientas para que las marcas fortalezcan<\/strong> la relaci\u00f3n con sus clientes<\/strong> durante los picos de consumo<\/strong> del segundo semestre del a\u00f1o.<\/p>\n\n\n\n

La era del comercio conversacional<\/strong><\/h2>\n\n\n\n

Durante el encuentro se destac\u00f3<\/strong> c\u00f3mo el comercio conversacional<\/strong> se ha convertido en la palanca para impactar cada etapa del customer journey<\/strong>. Desde el descubrimiento de productos, la consideraci\u00f3n y compra<\/strong>, hasta el servicio postventa, la fidelizaci\u00f3n<\/strong> y la recuperaci\u00f3n de pagos<\/strong>.<\/p>\n\n\n\n

\u201cLas marcas que logran pasar de la conversaci\u00f3n a la conversi\u00f3n son las que hoy est\u00e1n liderando en la Shopping Season. En Infobip vemos que RCS, las aplicaciones de mensajer\u00eda, voz y video ya no son solo canales de comunicaci\u00f3n, sino puntos cr\u00edticos para aumentar la conversi\u00f3n y garantizar experiencias seguras y personalizadas. Es el momento ideal para vender m\u00e1s a trav\u00e9s mensajes transaccionales customizados\u201d, se\u00f1al\u00f3 Germ\u00e1n Rojas, Product Sales Expert de Infobip.<\/p><\/blockquote><\/figure>\n\n\n\n

Omnicanalidad y personalizaci\u00f3n al centro<\/strong><\/h2>\n\n\n\n

Google<\/strong>, por su parte, remarc\u00f3 la importancia de aprovechar los datos<\/strong> y la inteligencia de los canales digitales para potenciar campa\u00f1as<\/strong> m\u00e1s eficientes y relevantes.<\/p>\n\n\n\n

\u201cLos consumidores mexicanos y latinoamericanos buscan experiencias h\u00edbridas, fluidas y personalizadas. En cada interacci\u00f3n esperan conveniencia, seguridad y opciones de pago adaptadas a su perfil. Las marcas que adopten tecnolog\u00eda RCS para anticiparse a esas expectativas marcar\u00e1n la diferencia esta temporada\u201d, afirm\u00f3 Enrique Facundo, Head de GTM & Partner development para RCS for Business, de Google M\u00e9xico.<\/p><\/blockquote><\/figure>\n\n\n\n

Tendencias clave Shopping Season 2025 para e-commerce en Latinoam\u00e9rica<\/strong><\/h2>\n\n\n\n

Infobip y Google destacaron<\/strong> que el e-commerce en Latinoam\u00e9rica contin\u00faa en pleno ascenso<\/strong>, impulsado por gigantes como Mercado Libre<\/strong> y la irrupci\u00f3n de Temu<\/strong>.<\/p>\n\n\n\n

A la par, el social commerce, las aplicaciones de mensajer\u00eda<\/strong>, las redes sociales como Instagram y TikTok, est\u00e1n transformando<\/strong> la manera en que los consumidores descubren y eligen productos<\/strong>.<\/p>\n\n\n\n

En la regi\u00f3n, la cultura de regalar<\/strong> es central en las festividades de fin de a\u00f1o, con categor\u00edas l\u00edderes<\/strong> como juguetes, moda, electr\u00f3nica<\/strong> y cuidado personal. Tambi\u00e9n crece<\/strong> el uso de m\u00e9todos de pago alternativos<\/strong>, en especial el Buy Now, Pay Later<\/strong> (BNPL). Lo que ampl\u00eda las posibilidades<\/strong> de compra entre las poblaciones no bancarizadas<\/strong>.<\/p>\n\n\n\n

Otro fen\u00f3meno<\/strong> en expansi\u00f3n son las compras transfronterizas<\/strong>, ya que los consumidores buscan mejores precios<\/strong> y mayor variedad en plataformas globales.<\/p>\n\n\n\n

Finalmente, la experiencia post-compra<\/strong> se ha convertido en un diferencial<\/strong> competitivo. Con notificaciones proactivas, garant\u00edas claras<\/strong> y devoluciones simplificadas como elementos decisivos<\/strong> para la fidelizaci\u00f3n.<\/p>\n\n\n\n

La temporada alta<\/strong> de promociones ya est\u00e1 a la vuelta de la esquina: Hot Sale, Black Friday<\/strong>, Cyber Monday y Navidad. Infobip y Google<\/strong> coinciden en que las empresas que inviertan<\/strong> en experiencias conversacionales, seguras y personalizadas<\/strong> estar\u00e1n mejor posicionadas para capitalizar el boom<\/strong> de ventas de fin de a\u00f1o en toda la regi\u00f3n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La pr\u00f3xima temporada de compras de fin de a\u00f1o ser\u00e1 hist\u00f3rica para el e-commerce en Latinoam\u00e9rica. En M\u00e9xico las ventas del Black Friday crecen 168 % frente a un d\u00eda normal; en Colombia este evento ya representa el 5.1 % de la venta anual. Mientras en Chile, el Cyber Monday de 2024 alcanz\u00f3 un r\u00e9cord absoluto al superar los 433 millones de d\u00f3lares. Esto consolida a Latam como uno […]<\/p>\n","protected":false},"author":3,"featured_media":31796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,51,61],"tags":[400,88,2433,2057,2437,1807,2436,2435,2434,560,2431,2429,125,1438,154,2438,2430,2432],"class_list":["post-31795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flash-news","category-latam","category-todas-las-noticias","tag-al","tag-america-latina","tag-black-frida","tag-cliente","tag-comercio","tag-compras","tag-consumidor","tag-customer","tag-cybermonday","tag-e-commerce","tag-fin-de-ano","tag-gasto","tag-google","tag-infobip","tag-latinoamerica","tag-navidad","tag-shopping-season","tag-temporada"],"yoast_head":"\ne-commerce en Latinoam\u00e9rica, los que m\u00e1s gastan en fin de a\u00f1o<\/title>\n<meta name=\"description\" content=\"RCS, el comercio conversacional y el social commerce marcan 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