{"id":31906,"date":"2025-09-17T12:57:12","date_gmt":"2025-09-17T18:57:12","guid":{"rendered":"https:\/\/reseller.lat\/?p=31906"},"modified":"2025-09-17T13:00:50","modified_gmt":"2025-09-17T19:00:50","slug":"banca-conversacional-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=31906","title":{"rendered":"Banca conversacional en Latinoam\u00e9rica avanza s\u00f3lidamente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un reporte de <a href=\"https:\/\/reseller.lat\/infobip-explica-el-impacto-de-las-network-apis-y-rcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infobip<\/a> mostr\u00f3 que la banca conversacional en Latinoam\u00e9rica incrementa su presencia, en cada uno de los mercados que comprende dicha regi\u00f3n. Donde <strong>M\u00e9xico (51 %), Brasil (47 %) as\u00ed como Argentina (20 %)<\/strong>, son los pa\u00edses con mayor nivel de madurez en t\u00e9rminos de adopci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esto, se deja en claro que los sistemas financieros de los pa\u00edses de Am\u00e9rica Latina est\u00e1n en un proceso de transformaci\u00f3n disruptiva. Se proyecta que para el cierre del 2025, <strong>m\u00e1s de 3 mil millones de personas a nivel global emplear\u00e1n apps de mensajer\u00eda para estos servicios.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cLos usuarios de la banca est\u00e1n comprendiendo mejor, c\u00f3mo los tel\u00e9fonos m\u00f3viles as\u00ed como las aplicaciones de mensajer\u00eda, pueden mejorar los niveles de seguridad. De esta manera, las transacciones financieras est\u00e1n mejor protegidas\u201d, dijo Ivan Ostoji\u0107, chief Business Officer en Infobip.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A manera de contexto, datos de la Asociaci\u00f3n de Bancos de M\u00e9xico (ABM) revelaron que <strong>al menos un 77 % de las operaciones bancarias se realizan por canales digitales.<\/strong> Es por eso que la banca conversacional en Latinoam\u00e9rica, evoluciona en todos los mercados de esta regi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, las instituciones bancarias ampl\u00edan sus inversiones en proyectos relacionados con la automatizaci\u00f3n de procesos de atenci\u00f3n a clientes. A trav\u00e9s de algunas <strong>aplicaciones interactivas de mensajer\u00eda, como lo son WhatsApp, Messenger e incluso chatbots propios.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digitalizacion-impulsa-a-la-banca-conversacional-en-latinoamerica\"><strong>Digitalizaci\u00f3n impulsa a la banca conversacional en Latinoam\u00e9rica<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al respecto plataformas como Banorte, BBVA y Mercadopago <strong>permiten hacer transferencias, consultar saldos y obtener asistencia desde WhatsApp.<\/strong> De este modo, se refuerza el proceso de evoluci\u00f3n de la banca conversacional en Latinoam\u00e9rica, para brindar un servicio m\u00e1s \u00e1gil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este sentido, los cuentahabientes pueden recibir una atenci\u00f3n m\u00e1s personalizada y eso se puede traducir en una mejor experiencia de consumidor (CX). Otro dato revelador, de dicho reporte, <strong>es que WhatsApp creci\u00f3 un 47 % como canal de interacci\u00f3n bancaria a nivel global.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cAs\u00ed, la base instalada de los servicios financieros pueden apoyarse en las funciones nativas y de confidencialidad de los dispositivos inteligentes. Donde, se destaca el alto nivel de cifrado de aplicaciones como WhatsApp. A esto se agrega, la adopci\u00f3n de la banca conversacional\u201d, acot\u00f3 el directivo.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro del estudio de <a href=\"https:\/\/www.infobip.com\/messaging-trends-report\" target=\"_blank\" rel=\"noreferrer noopener\">Infobip<\/a>, sobre la evoluci\u00f3n de la banca conversacional en Latinoam\u00e9rica. Tambi\u00e9n se dio a conocer que las industrias de finanzas y fintech,<strong> presentaron un crecimiento de 19 % en tr\u00e1fico de mensajer\u00eda.<\/strong> Otro aspecto estrat\u00e9gico, es la adopci\u00f3n de la inteligencia artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo clave, es que dicha aplicaci\u00f3n de mensajer\u00eda experiment\u00f3 un<strong> alto crecimiento en t\u00e9rminos de adopci\u00f3n, con un 111 % en Argentina. <\/strong>Finalmente, dichos canales de mensajer\u00eda enriquecida (RCS) crecieron un 295 %, con mayor impacto tanto en M\u00e9xico como en Brasil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-1024x1024.webp\" alt=\"Banca conversacional en Latinoam\u00e9rica\" class=\"wp-image-31908\" srcset=\"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-1024x1024.webp 1024w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-300x300.webp 300w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-150x150.webp 150w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-768x768.webp 768w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-96x96.webp 96w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-75x75.webp 75w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-350x350.webp 350w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-750x750.webp 750w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg-1140x1140.webp 1140w, https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/digital-banking.jpg.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Un reporte de Infobip mostr\u00f3 que la banca conversacional en Latinoam\u00e9rica incrementa su presencia, en cada uno de los mercados que comprende dicha regi\u00f3n. Donde M\u00e9xico (51 %), Brasil (47 %) as\u00ed como Argentina (20 %), son los pa\u00edses con mayor nivel de madurez en t\u00e9rminos de adopci\u00f3n. Con esto, se deja en claro que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,61],"tags":[2567,88,2322,223,2566,429,120,151,2564,620,1438,1778,2565,154,2067,2568,128,2563,157,1403],"class_list":["post-31906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esnoticia","category-todas-las-noticias","tag-abm","tag-america-latina","tag-aplicaciones-moviles","tag-argentina","tag-asociacion-de-bancos-de-mexico","tag-banca","tag-brasil","tag-digitalizacion","tag-financieras-digitales","tag-fintech","tag-infobip","tag-instituciones-financieras","tag-ivan-ostojic","tag-latinoamerica","tag-mensajeria","tag-messenger","tag-mexico","tag-servicios-financieros","tag-transformacion-digital","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO 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