{"id":31953,"date":"2025-09-25T18:39:02","date_gmt":"2025-09-26T00:39:02","guid":{"rendered":"https:\/\/reseller.lat\/?p=31953"},"modified":"2025-09-25T18:41:07","modified_gmt":"2025-09-26T00:41:07","slug":"influencers-de-alta-direccion","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=31953","title":{"rendered":"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones"},"content":{"rendered":"\n

En la actualidad, los influencers de alta direcci\u00f3n<\/a> est\u00e1n reconfigurando al sector empresarial, es una generaci\u00f3n de ejecutivos que capitalizan los entornos digitales. <\/strong>Lo anterior, se revel\u00f3 dentro de una investigaci\u00f3n de mercado, que se public\u00f3 en Journal of Management Studies.<\/p>\n\n\n\n

De este modo, los l\u00edderes empresariales con alta actividad en redes sociales pueden llegar a consolidarse como celebridades digitales. Dicha iniciativa, fue encabezada por Ann Mooney Murphy, profesora del Instituto de Tecnolog\u00eda Stevens<\/strong> con la colaboraci\u00f3n de otros analistas.<\/p>\n\n\n\n

“Las redes sociales permiten a los directivos construir y desarrollar un estatus de celebridad, independientemente de los medios tradicionales. En este sentido, el estudio demuestra que la consistencia, positividad y variedad captan la atenci\u00f3n de la gente\u201d, acot\u00f3 la investigadora.<\/p><\/blockquote><\/figure>\n\n\n\n

Es as\u00ed como, se mostr\u00f3 la evoluci\u00f3n de estos influencers de alta direcci\u00f3n dentro del sector empresarial, a partir de la publicaci\u00f3n de mensajes corporativos positivos. Entre los analistas de dicho proyecto, se destac\u00f3 Ruixiang Song investigadora de la Universidad de Tennessee.<\/strong><\/p>\n\n\n\n

Adem\u00e1s de Yangyang Zhang proveniente de la Universidad Loyola Marymount<\/a>. El estudio se enfoc\u00f3 en integrar el an\u00e1lisis, de m\u00e1s de 250 mil publicaciones.<\/strong> Las cuales fueron hechas por m\u00e1s de 320 directores de empresas, que actualmente son parte del \u00edndice global S&P 1500.<\/p>\n\n\n\n

\"Influencers<\/figure>\n\n\n\n

Sector empresarial<\/strong> est\u00e1 integrando a influencers de alta direcci\u00f3n<\/strong><\/h2>\n\n\n\n

Como parte de la investigaci\u00f3n sobre influencers de alta direcci\u00f3n, se analizaron alrededor de 1,6 millones de menciones<\/strong> generadas por usuarios en m\u00e1s de diez a\u00f1os. Y solamente en una base determinada de casos, la singularidad excesiva se tradujo en reacciones negativas.<\/p>\n\n\n\n

Sin embargo el comportamiento repetitivo, provoca respuestas emocionales m\u00e1s favorables por parte de las audiencias en entornos digitales. En este contexto, los ejecutivos obtienen el t\u00edtulo de \u201cCEOs famosos en redes sociales\u201d,<\/strong> esto de acuerdo con los propios investigadores.<\/p>\n\n\n\n

“Dichos logros a menudo no se limitan a los entornos digitales, ya que la popularidad en las redes sociales suele derivar en una mejor reputaci\u00f3n del ejecutivo. Con ello, se incrementa el perfil y cotizaci\u00f3n tanto de la organizaci\u00f3n como del propio directivo\u201d, se\u00f1al\u00f3 la profesora.<\/p><\/blockquote><\/figure>\n\n\n\n

Es as\u00ed que los influencers de alta direcci\u00f3n, impulsan tanto el crecimiento como el desarrollo de sus respectivas empresas. Al respecto, los especialistas subrayan la relevancia que implica el mantener una l\u00ednea editorial consistente<\/strong>, cercana al inter\u00e9s de los seguidores y audiencia.<\/p>\n\n\n\n

Finalmente, dentro de la investigaci\u00f3n se explica que con estas nuevas din\u00e1micas digitales se generan unas relaciones denominadas parasociales.<\/strong> Es decir v\u00ednculos unilaterales, donde los usuarios de las redes sociales perciben una mayor cercan\u00eda emocional con estos influencers.<\/p>\n\n\n\n

Por Judith Moreno\/Notipress<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

En la actualidad, los influencers de alta direcci\u00f3n est\u00e1n reconfigurando al sector empresarial, es una generaci\u00f3n de ejecutivos que capitalizan los entornos digitales. Lo anterior, se revel\u00f3 dentro de una investigaci\u00f3n de mercado, que se public\u00f3 en Journal of Management Studies. De este modo, los l\u00edderes empresariales con alta actividad en redes sociales pueden llegar […]<\/p>\n","protected":false},"author":3,"featured_media":31954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,61],"tags":[1137,2624,2621,2622,2623,2243,438],"class_list":["post-31953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esnoticia","category-todas-las-noticias","tag-alta-direccion","tag-ann-mooney-murphy","tag-directores","tag-ejecutivos","tag-entornos-digitales","tag-investigacion","tag-redes-sociales"],"yoast_head":"\nInfluencers de alta direcci\u00f3n ganan terreno en las organizaciones<\/title>\n<meta name=\"description\" content=\"En la actualidad, los influencers de alta direcci\u00f3n est\u00e1n reconfigurando al sector empresarial, es una nueva generaci\u00f3n de ejecutivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reseller.lat\/?p=31953\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones\" \/>\n<meta property=\"og:description\" content=\"En la actualidad, los influencers de alta direcci\u00f3n est\u00e1n reconfigurando al sector empresarial, es una nueva generaci\u00f3n de ejecutivos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reseller.lat\/?p=31953\" \/>\n<meta property=\"og:site_name\" content=\"Reseller Lat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61558749720512&mibextid=LQQJ4d\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-26T00:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T00:41:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n LATAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@resellerlat\" \/>\n<meta name=\"twitter:site\" content=\"@resellerlat\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n LATAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reseller.lat\/?p=31953#article\",\"isPartOf\":{\"@id\":\"https:\/\/reseller.lat\/?p=31953\"},\"author\":{\"name\":\"Redacci\u00f3n LATAM\",\"@id\":\"https:\/\/reseller.lat\/#\/schema\/person\/e5265fba5e8fe74568549c9237cbc25f\"},\"headline\":\"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones\",\"datePublished\":\"2025-09-26T00:39:02+00:00\",\"dateModified\":\"2025-09-26T00:41:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reseller.lat\/?p=31953\"},\"wordCount\":467,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/reseller.lat\/#organization\"},\"image\":{\"@id\":\"https:\/\/reseller.lat\/?p=31953#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg\",\"keywords\":[\"alta direcci\u00f3n\",\"Ann Mooney Murphy\",\"directores\",\"ejecutivos\",\"entornos digitales\",\"investigaci\u00f3n\",\"redes sociales\"],\"articleSection\":[\"Es Noticia\",\"Todas las noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/reseller.lat\/?p=31953#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reseller.lat\/?p=31953\",\"url\":\"https:\/\/reseller.lat\/?p=31953\",\"name\":\"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones\",\"isPartOf\":{\"@id\":\"https:\/\/reseller.lat\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reseller.lat\/?p=31953#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reseller.lat\/?p=31953#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg\",\"datePublished\":\"2025-09-26T00:39:02+00:00\",\"dateModified\":\"2025-09-26T00:41:07+00:00\",\"description\":\"En la actualidad, los influencers de alta direcci\u00f3n est\u00e1n reconfigurando al sector empresarial, es una nueva generaci\u00f3n de ejecutivos.\",\"breadcrumb\":{\"@id\":\"https:\/\/reseller.lat\/?p=31953#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reseller.lat\/?p=31953\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/reseller.lat\/?p=31953#primaryimage\",\"url\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg\",\"contentUrl\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reseller.lat\/?p=31953#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/reseller.lat\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reseller.lat\/#website\",\"url\":\"https:\/\/reseller.lat\/\",\"name\":\"Reseller Lat\",\"description\":\"Noticias de la Industria de la Tecnolog\u00eda en Latino\u00e1merica\",\"publisher\":{\"@id\":\"https:\/\/reseller.lat\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reseller.lat\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/reseller.lat\/#organization\",\"name\":\"Reseller Lat\",\"url\":\"https:\/\/reseller.lat\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/reseller.lat\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/04\/Logo-Reseller-LAT.png\",\"contentUrl\":\"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/04\/Logo-Reseller-LAT.png\",\"width\":1990,\"height\":387,\"caption\":\"Reseller Lat\"},\"image\":{\"@id\":\"https:\/\/reseller.lat\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=61558749720512&mibextid=LQQJ4d\",\"https:\/\/x.com\/resellerlat\",\"https:\/\/www.linkedin.com\/company\/resellerlat\/\",\"https:\/\/www.youtube.com\/@ResellerLat\",\"https:\/\/www.instagram.com\/resellerlat\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/reseller.lat\/#\/schema\/person\/e5265fba5e8fe74568549c9237cbc25f\",\"name\":\"Redacci\u00f3n LATAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/reseller.lat\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/51ef923d9c0ae73b9175c94b0020a413e3d60b238031fa19c2f373332613c04f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/51ef923d9c0ae73b9175c94b0020a413e3d60b238031fa19c2f373332613c04f?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n LATAM\"},\"url\":\"https:\/\/reseller.lat\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones","description":"En la actualidad, los influencers de alta direcci\u00f3n est\u00e1n reconfigurando al sector empresarial, es una nueva generaci\u00f3n de ejecutivos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reseller.lat\/?p=31953","og_locale":"es_MX","og_type":"article","og_title":"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones","og_description":"En la actualidad, los influencers de alta direcci\u00f3n est\u00e1n reconfigurando al sector empresarial, es una nueva generaci\u00f3n de ejecutivos.","og_url":"https:\/\/reseller.lat\/?p=31953","og_site_name":"Reseller Lat","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61558749720512&mibextid=LQQJ4d","article_published_time":"2025-09-26T00:39:02+00:00","article_modified_time":"2025-09-26T00:41:07+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n LATAM","twitter_card":"summary_large_image","twitter_creator":"@resellerlat","twitter_site":"@resellerlat","twitter_misc":{"Escrito por":"Redacci\u00f3n LATAM","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reseller.lat\/?p=31953#article","isPartOf":{"@id":"https:\/\/reseller.lat\/?p=31953"},"author":{"name":"Redacci\u00f3n LATAM","@id":"https:\/\/reseller.lat\/#\/schema\/person\/e5265fba5e8fe74568549c9237cbc25f"},"headline":"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones","datePublished":"2025-09-26T00:39:02+00:00","dateModified":"2025-09-26T00:41:07+00:00","mainEntityOfPage":{"@id":"https:\/\/reseller.lat\/?p=31953"},"wordCount":467,"commentCount":0,"publisher":{"@id":"https:\/\/reseller.lat\/#organization"},"image":{"@id":"https:\/\/reseller.lat\/?p=31953#primaryimage"},"thumbnailUrl":"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg","keywords":["alta direcci\u00f3n","Ann Mooney Murphy","directores","ejecutivos","entornos digitales","investigaci\u00f3n","redes sociales"],"articleSection":["Es Noticia","Todas las noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/reseller.lat\/?p=31953#respond"]}]},{"@type":"WebPage","@id":"https:\/\/reseller.lat\/?p=31953","url":"https:\/\/reseller.lat\/?p=31953","name":"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones","isPartOf":{"@id":"https:\/\/reseller.lat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reseller.lat\/?p=31953#primaryimage"},"image":{"@id":"https:\/\/reseller.lat\/?p=31953#primaryimage"},"thumbnailUrl":"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg","datePublished":"2025-09-26T00:39:02+00:00","dateModified":"2025-09-26T00:41:07+00:00","description":"En la actualidad, los influencers de alta direcci\u00f3n est\u00e1n reconfigurando al sector empresarial, es una nueva generaci\u00f3n de ejecutivos.","breadcrumb":{"@id":"https:\/\/reseller.lat\/?p=31953#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reseller.lat\/?p=31953"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reseller.lat\/?p=31953#primaryimage","url":"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg","contentUrl":"https:\/\/reseller.lat\/wp-content\/uploads\/2025\/09\/Influencers-de-alta-direccion-1.jpg","width":1280,"height":720,"caption":"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones"},{"@type":"BreadcrumbList","@id":"https:\/\/reseller.lat\/?p=31953#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/reseller.lat\/"},{"@type":"ListItem","position":2,"name":"Influencers de alta direcci\u00f3n ganan terreno en las organizaciones"}]},{"@type":"WebSite","@id":"https:\/\/reseller.lat\/#website","url":"https:\/\/reseller.lat\/","name":"Reseller Lat","description":"Noticias de la Industria de la Tecnolog\u00eda en Latino\u00e1merica","publisher":{"@id":"https:\/\/reseller.lat\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reseller.lat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/reseller.lat\/#organization","name":"Reseller Lat","url":"https:\/\/reseller.lat\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reseller.lat\/#\/schema\/logo\/image\/","url":"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/04\/Logo-Reseller-LAT.png","contentUrl":"https:\/\/reseller.lat\/wp-content\/uploads\/2024\/04\/Logo-Reseller-LAT.png","width":1990,"height":387,"caption":"Reseller Lat"},"image":{"@id":"https:\/\/reseller.lat\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61558749720512&mibextid=LQQJ4d","https:\/\/x.com\/resellerlat","https:\/\/www.linkedin.com\/company\/resellerlat\/","https:\/\/www.youtube.com\/@ResellerLat","https:\/\/www.instagram.com\/resellerlat\/"]},{"@type":"Person","@id":"https:\/\/reseller.lat\/#\/schema\/person\/e5265fba5e8fe74568549c9237cbc25f","name":"Redacci\u00f3n LATAM","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reseller.lat\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/51ef923d9c0ae73b9175c94b0020a413e3d60b238031fa19c2f373332613c04f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51ef923d9c0ae73b9175c94b0020a413e3d60b238031fa19c2f373332613c04f?s=96&d=mm&r=g","caption":"Redacci\u00f3n LATAM"},"url":"https:\/\/reseller.lat\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/reseller.lat\/index.php?rest_route=\/wp\/v2\/posts\/31953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reseller.lat\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reseller.lat\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reseller.lat\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reseller.lat\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31953"}],"version-history":[{"count":1,"href":"https:\/\/reseller.lat\/index.php?rest_route=\/wp\/v2\/posts\/31953\/revisions"}],"predecessor-version":[{"id":31956,"href":"https:\/\/reseller.lat\/index.php?rest_route=\/wp\/v2\/posts\/31953\/revisions\/31956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reseller.lat\/index.php?rest_route=\/wp\/v2\/media\/31954"}],"wp:attachment":[{"href":"https:\/\/reseller.lat\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reseller.lat\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reseller.lat\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}