{"id":32178,"date":"2025-10-28T13:45:32","date_gmt":"2025-10-28T19:45:32","guid":{"rendered":"https:\/\/reseller.lat\/?p=32178"},"modified":"2025-10-28T13:49:51","modified_gmt":"2025-10-28T19:49:51","slug":"rappi-adopta-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=32178","title":{"rendered":"Rappi adopta inteligencia artificial de agentes y es m\u00e1s rentable"},"content":{"rendered":"\n

Con la intenci\u00f3n de ser m\u00e1s competitivo, Rappi adopta inteligencia artificial de agentes que tambi\u00e9n se conoce como Agentic AI, para ser m\u00e1s rentable. En la actualidad, la empresa ya tiene una d\u00e9cada de presencia en el sector de aplicaciones m\u00f3viles<\/strong> de servicios de entrega.<\/p>\n\n\n\n

De hecho, est\u00e1 en proceso de consolidarse como una de las principales super apps dentro de la regi\u00f3n de Am\u00e9rica Latina<\/strong>, por esto la innovaci\u00f3n resulta clave. Para conseguir este nivel de resultados, la firma tiene el respaldo de Oracle<\/a>, de hecho particip\u00f3 en su foro AI World 2025.<\/p>\n\n\n\n

\u201cA trav\u00e9s de las funciones de interconexi\u00f3n con los principales agentes de IA, la propuesta de valor de la firma nos genera un alto valor a nivel operativo. Pues de lo contrario tendr\u00edamos que adoptar proyectos complejos e independientes\u201d, dijo Pablo Dominguez, VP de Ingenier\u00eda e Inteligencia Artificial en Rappi.<\/p><\/blockquote><\/figure>\n\n\n\n

Es as\u00ed como Rappi adopta inteligencia artificial de agentes, para optimizar su operaci\u00f3n sin embargo est\u00e1 evaluando escalar el proyecto a su ecosistema de negocio.<\/strong> Para as\u00ed, compartir informaci\u00f3n de alto valor estrat\u00e9gico y con esto impulsar su crecimiento a nivel comercial.<\/p>\n\n\n\n

As\u00ed durante los \u00faltimos diez a\u00f1os, la empresa ha consolidado su presencia en los principales mercados de toda Am\u00e9rica Latina. Solamente en M\u00e9xico, se registraron m\u00e1s de 23 millones de descargas con la entrega de alrededor de 700 millones de pedidos<\/strong>, para el mercado local.<\/p>\n\n\n\n

\u201cPor el momento empleamos agentes de IA a nivel interno, para generar m\u00faltiples reportes de anal\u00edtica sobre el comportamiento del ecosistema. Esto nos permite obtener resultados m\u00e1s puntuales, tanto de los establecimientos como de los propios consumidores y usuarios de la aplicaci\u00f3n m\u00f3vil\u201d, acot\u00f3 el directivo.<\/p><\/blockquote><\/figure>\n\n\n\n

Para ser m\u00e1s competitivo Rappi adopta inteligencia artificial de agentes<\/strong><\/h2>\n\n\n\n

Como parte del proyecto de innovaci\u00f3n de la firma destaca la entrega ultrarr\u00e1pida, un factor que funciona como un diferenciador estrat\u00e9gico. <\/strong>Es por esto, que Rappi adopta inteligencia artificial de agentes, en general cuenta con el apoyo de los servicios y soluciones de Oracle.<\/p>\n\n\n\n

La rentabilidad del ecosistema de negocio, es otro aspecto clave dentro de la estrategia de la empresa de reparto de alimentos y entrega de productos.<\/strong> Un factor estrat\u00e9gico, tiene que ver con el alto nivel de conocimiento de preferencias y necesidades, de cada mercado local.<\/p>\n\n\n\n

\u201cCon una adopci\u00f3n estrat\u00e9gica de tecnolog\u00eda, es posible incrementar el volumen de ventas y la eficiencia comercial, as\u00ed somos m\u00e1s competitivos. Uno de los principales diferenciadores de los agentes de inteligencia artificial, es que se pueden emplear para realizar actividades m\u00e1s espec\u00edficas\u201d, acot\u00f3 el directivo.<\/p><\/blockquote><\/figure>\n\n\n\n

Este enfoque en la innovaci\u00f3n digital permiti\u00f3 a la organizaci\u00f3n consolidarse en el mercado<\/strong>, durante m\u00e1s de una d\u00e9cada en diversos mercados de Latam. De esta manera, Rappi<\/a> adopta inteligencia artificial, para dar seguimiento a sus iniciativas de innovaci\u00f3n en diversas \u00e1reas.<\/p>\n\n\n\n

A nivel general, la empresa busca generar ingresos estables para la base de socios de reparto e impulsar el crecimiento de los comercios<\/strong>, a lo largo de la regi\u00f3n. Finalmente, de este modo se apoya a toda la industria para dar seguimiento a la transformaci\u00f3n digital de la industria.<\/p>\n\n\n\n

\u201cEn la actualidad, la implementaci\u00f3n de agentes de inteligencia artificial representa una gran \u00e1rea de oportunidad para el sector empresarial. Sin embargo es necesario planear proyectos puntuales enfocados en actividades espec\u00edficas, as\u00ed la integraci\u00f3n que tienen los servicios de Oracle resulta clave\u201d, concluy\u00f3 Dominguez.<\/p><\/blockquote><\/figure>\n\n\n\n

\"Rappi
Participaci\u00f3n de Rappi en Oracle AI World 2025<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Con la intenci\u00f3n de ser m\u00e1s competitivo, Rappi adopta inteligencia artificial de agentes que tambi\u00e9n se conoce como Agentic AI, para ser m\u00e1s rentable. En la actualidad, la empresa ya tiene una d\u00e9cada de presencia en el sector de aplicaciones m\u00f3viles de servicios de entrega. De hecho, est\u00e1 en proceso de consolidarse como una de […]<\/p>\n","protected":false},"author":4,"featured_media":32179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,61],"tags":[2586,88,2322,1468,180,111,2849,128,2850,311,2848,2847,2785,2851,2846,2845],"class_list":["post-32178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esnoticia","category-todas-las-noticias","tag-agentic-ai","tag-america-latina","tag-aplicaciones-moviles","tag-foros-de-negocio","tag-ia","tag-inteligencia-artificial","tag-inteligencia-artificial-de-agentes","tag-mexico","tag-modelos-de-negocio","tag-oracle","tag-oracle-ai-world","tag-pablo-dominguez","tag-rappi","tag-rentabillidad","tag-repartidores","tag-restaurantes"],"yoast_head":"\nRappi adopta inteligencia artificial de agentes y es m\u00e1s rentable<\/title>\n<meta name=\"description\" content=\"Para ser m\u00e1s 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