{"id":32239,"date":"2025-11-07T21:19:43","date_gmt":"2025-11-08T03:19:43","guid":{"rendered":"https:\/\/reseller.lat\/?p=32239"},"modified":"2025-11-07T21:21:34","modified_gmt":"2025-11-08T03:21:34","slug":"temporadas-de-alta-demanda-la-ia-ya-es-factor-de-decision","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=32239","title":{"rendered":"Temporadas de alta demanda:\u00a0la IA ya es factor de decisi\u00f3n"},"content":{"rendered":"\n<p>Las temporadas de <strong>alta demanda<\/strong> \u2014como el Black Friday, el Cyber Monday, Buen Fin en M\u00e9xico o las fiestas de fin de a\u00f1o\u2014 concentran algunos de los <strong>mayores vol\u00famenes de venta<\/strong> del a\u00f1o en Am\u00e9rica Latina.<\/p>\n\n\n\n<p>Sin embargo,&nbsp;<strong>el reto ahora<\/strong>&nbsp;es entender c\u00f3mo, cu\u00e1ndo y por qu\u00e9 compran los consumidores en un&nbsp;<strong>ecosistema digital<\/strong>&nbsp;que cambia a toda velocidad.<\/p>\n\n\n\n<p>Seg\u00fan una encuesta global de <a href=\"https:\/\/reseller.lat\/?s=infobip\" target=\"_blank\" rel=\"noreferrer noopener\">Infobip<\/a>,\u00a0<strong>el 47 %<\/strong>\u00a0de los compradores comienza a buscar ofertas antes de que\u00a0<strong>termine octubre<\/strong>. Y el\u00a0<strong>84 %<\/strong>\u00a0prefiere recibir informaci\u00f3n de\u00a0<strong>promociones<\/strong>\u00a0a trav\u00e9s de una combinaci\u00f3n de email,\u00a0<strong>redes sociales<\/strong>, SMS o aplicaciones de mensajer\u00eda.<\/p>\n\n\n\n<p>En Latinoam\u00e9rica,&nbsp;<strong>WhatsApp<\/strong>&nbsp;<strong>domina<\/strong>&nbsp;como canal de comunicaci\u00f3n favorito: lo eligen el&nbsp;<strong>77 %<\/strong>&nbsp;de los argentinos, el&nbsp;<strong>75 %<\/strong>&nbsp;de los brasile\u00f1os y el&nbsp;<strong>75 %<\/strong>&nbsp;de los mexicanos.<\/p>\n\n\n\n<p>Estas cifras confirman&nbsp;<strong>una tendencia<\/strong>: Las marcas que apuestan por&nbsp;<strong>estrategias omnicanal<\/strong>, personalizaci\u00f3n basada en datos y anticipaci\u00f3n logran&nbsp;<strong>mejores resultados<\/strong>&nbsp;durante los picos de consumo.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cLas temporadas de alta demanda deben activarse con anticipaci\u00f3n, con escenarios dise\u00f1ados para captar al consumidor latino, que espera rapidez, descuentos relevantes y una experiencia consistente\u201d, afirma Janeth Rodr\u00edguez, VP de Revenue para Am\u00e9rica Latina de Infobip.<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-anticiparse-al-consumidor-la-clave-del-exito\"><strong>Anticiparse al consumidor, la clave del \u00e9xito<\/strong><\/h2>\n\n\n\n<p>Los consumidores comienzan a&nbsp;<strong>investigar precios<\/strong>&nbsp;semanas antes de las promociones. Y las marcas que logran&nbsp;<strong>\u2018entrar en la conversaci\u00f3n\u2019<\/strong>&nbsp;antes que sus competidores tienen una clara&nbsp;<strong>ventaja<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/reseller.com.mx\/?s=infobip\" target=\"_blank\" rel=\"noreferrer noopener\">Infobip<\/a> recomienda\u00a0<strong>activar campa\u00f1as escalonadas<\/strong>, generar expectativa con mensajes teaser y lanzar\u00a0<strong>promociones personalizadas<\/strong>. Adem\u00e1s de mantener la\u00a0<strong>interacci\u00f3n<\/strong>\u00a0con notificaciones post-compra.<\/p>\n\n\n\n<p>Este tipo de estrategias&nbsp;<strong>incrementa<\/strong>&nbsp;hasta un&nbsp;<strong>30 %<\/strong>&nbsp;las conversiones durante las temporadas de&nbsp;<strong>alta demanda<\/strong>.<\/p>\n\n\n\n<p>Adem\u00e1s, la automatizaci\u00f3n y el&nbsp;<strong>uso de datos<\/strong>&nbsp;permiten predecir picos de demanda y&nbsp;<strong>optimizar<\/strong>&nbsp;el inventario. A la par de contar con&nbsp;<strong>herramientas predictivas<\/strong>&nbsp;basadas en IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personalizacion-del-dato-al-vinculo-emocional\"><strong>Personalizaci\u00f3n: del dato al v\u00ednculo emocional<\/strong><\/h2>\n\n\n\n<p>El&nbsp;<strong>76 %<\/strong>&nbsp;de los compradores valora que las marcas&nbsp;<strong>ofrezcan mensajes<\/strong>&nbsp;y promociones adaptadas a su&nbsp;<strong>comportamiento<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cEn Am\u00e9rica Latina, donde la confianza y la cercan\u00eda siguen siendo valores fundamentales, la comunicaci\u00f3n uno a uno es clave. Un mensaje oportuno por WhatsApp, con nombre y oferta relevante, puede generar m\u00e1s impacto que cualquier anuncio masivo\u201d, subray\u00f3 Rodr\u00edguez.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Es en este punto se&nbsp;<strong>debe entender<\/strong>&nbsp;el momento exacto del cliente dentro de su recorrido de&nbsp;<strong>compra<\/strong>&nbsp;y responder de manera coherente&nbsp;<strong>sin importar<\/strong>&nbsp;el canal:<\/p>\n\n\n\n<p>Correo,&nbsp;<strong>app<\/strong>, chatbot o&nbsp;<strong>tienda f\u00edsica<\/strong>.<\/p>\n\n\n\n<p>Los retailers que&nbsp;<strong>integran sus datos<\/strong>&nbsp;entre todos los canales registran un&nbsp;<strong>aumento<\/strong>&nbsp;promedio del&nbsp;<strong>20 %<\/strong>&nbsp;en el valor del ticket de compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tecnologia-y-experiencia-el-nuevo-motor-del-retail-latino\"><strong>Tecnolog\u00eda y experiencia: el nuevo motor del retail latino<\/strong><\/h2>\n\n\n\n<p>Los consumidores buscan una&nbsp;<strong>experiencia sin fricciones<\/strong>. Sitios web r\u00e1pidos, optimizados para m\u00f3vil y con&nbsp;<strong>procesos de pago<\/strong>&nbsp;simples. Especialmente cuando&nbsp;<strong>m\u00e1s del 70 %<\/strong>&nbsp;de las compras online en la regi\u00f3n se realizan desde&nbsp;<strong>smartphones<\/strong>.<\/p>\n\n\n\n<p>Asimismo, el&nbsp;<strong>66 %<\/strong>&nbsp;de los consumidores globales conf\u00eda en la&nbsp;<strong>inteligencia artificial<\/strong>&nbsp;para rastrear pedidos o&nbsp;<strong>recibir<\/strong>recomendaciones. Y uno de cada seis asegura valorar la&nbsp;<strong>asistencia de la IA<\/strong>&nbsp;tanto como la humana, seg\u00fan Infobip.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-logistica-pagos-y-confianza\"><strong>Log\u00edstica, pagos y confianza<\/strong><\/h2>\n\n\n\n<p>Cuando las marcas que&nbsp;<strong>ofrecen seguimiento<\/strong>&nbsp;en tiempo real, opciones de retiro en tienda (<strong>click &amp; collect<\/strong>) y env\u00edos flexibles logran fidelizar m\u00e1s.<\/p>\n\n\n\n<p>A eso se suma la importancia de los&nbsp;<strong>m\u00e9todos de pago<\/strong>&nbsp;locales: tarjetas en cuotas sin inter\u00e9s,&nbsp;<strong>billeteras digitales<\/strong>&nbsp;y transferencias instant\u00e1neas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analitica-y-aprendizaje-en-tiempo-real\"><strong>Anal\u00edtica y aprendizaje en tiempo real<\/strong><\/h2>\n\n\n\n<p>Durante los d\u00edas pico, las&nbsp;<strong>decisiones<\/strong>&nbsp;deben ser inmediatas.<\/p>\n\n\n\n<p>Monitorear m\u00e9tricas como la&nbsp;<strong>tasa de conversi\u00f3n<\/strong>, el abandono del carrito o el valor promedio del pedido son ventajas. Porque permite&nbsp;<strong>ajustar en vivo precios<\/strong>, mensajes o segmentos de&nbsp;<strong>audiencia<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Una\u00a0<strong>campa\u00f1a flexible<\/strong>\u00a0basada en datos puede recuperar hasta un\u00a0<strong>15 % de ventas<\/strong>\u00a0potencialmente perdidas en temporadas de <strong>alta demanda<\/strong>.<\/p>\n\n\n\n<p>Tras la temporada,\u00a0<strong>analizar los resultados<\/strong>\u00a0se vuelve crucial. Qu\u00e9 promociones\u00a0<strong>generaron<\/strong>\u00a0m\u00e1s tr\u00e1fico, qu\u00e9 canal\u00a0<strong>impuls\u00f3 m\u00e1s ventas<\/strong>\u00a0y qu\u00e9 tipo de mensaje gener\u00f3\u00a0<strong>mayor lealtad<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cEn la medida en que un retailer latino logre conectar su inventario, sus canales digitales y su experiencia f\u00edsica, podr\u00e1 maximizar el retorno de inversi\u00f3n de las temporadas clave y construir relaciones duraderas con sus clientes\u201d, resumi\u00f3 Janeth Rodr\u00edguez.<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Las temporadas de alta demanda \u2014como el Black Friday, el Cyber Monday, Buen Fin en M\u00e9xico o las fiestas de fin de a\u00f1o\u2014 concentran algunos de los mayores vol\u00famenes de venta del a\u00f1o en Am\u00e9rica Latina. Sin embargo,&nbsp;el reto ahora&nbsp;es entender c\u00f3mo, cu\u00e1ndo y por qu\u00e9 compran los consumidores en un&nbsp;ecosistema digital&nbsp;que cambia a toda [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,61],"tags":[1259,247,2437,2436,350,2912,2914,1438,111,463,990,2911,2910,2913,1403],"class_list":["post-32239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-tendencia","category-todas-las-noticias","tag-1259","tag-automatizacion-2","tag-comercio","tag-consumidor","tag-datos","tag-estrategias-omnicanal","tag-experiencia-del-cliente-digital","tag-infobip","tag-inteligencia-artificial","tag-personalizacion","tag-retail","tag-retail-en-america-latina","tag-temporadas-de-alta-demanda","tag-tendencias-de-consumo","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with 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