{"id":32430,"date":"2025-12-05T23:12:55","date_gmt":"2025-12-06T05:12:55","guid":{"rendered":"https:\/\/reseller.lat\/?p=32430"},"modified":"2025-12-05T23:15:21","modified_gmt":"2025-12-06T05:15:21","slug":"la-ia-transforma-la-gestion-de-personas-en-america-latina-en-2026","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=32430","title":{"rendered":"La IA transforma la gesti\u00f3n de personas en Am\u00e9rica Latina en 2026: Buk"},"content":{"rendered":"\n

La IA transforma<\/strong> la gesti\u00f3n de personas y c\u00f3mo las organizaciones<\/strong> atraen, desarrollan y cuidan<\/strong> su talento.<\/p>\n\n\n\n

Entre el\u00a045 % y 50 %<\/strong>\u00a0de los departamentos de Recursos Humanos en la regi\u00f3n\u00a0ya utilizan Inteligencia Artificial<\/strong>\u00a0(IA<\/a>). Cifra que supera a\u00a0Estados Unidos<\/strong>\u00a0(26 %) y se acerca a\u00a0Europa<\/strong>\u00a0(46 %). Esto seg\u00fan el estudio\u00a0Tendencias en HR 2026: Las 6 claves que la IA est\u00e1 redefiniendo en la Gesti\u00f3n de Personas<\/a>, presentado por Buk<\/p>\n\n\n\n

Adem\u00e1s, 67 %<\/strong> de las grandes empresas latinoamericanas ha incrementado su adopci\u00f3n<\/strong> de IA en los \u00faltimos dos a\u00f1os, seg\u00fan IBM<\/strong> (2024). Lo que refleja un enfoque pragm\u00e1tico<\/strong> para resolver retos inmediatos<\/strong>en reclutamiento, aprendizaje<\/strong> y desempe\u00f1o.<\/p>\n\n\n\n

Este avance ocurre en un contexto complejo. El Banco Mundial estima que\u00a0s\u00f3lo la mitad de los empleos<\/strong>\u00a0en la regi\u00f3n puede\u00a0beneficiarse<\/strong> directamente de la IA. Por las brechas de\u00a0infraestructura<\/strong>\u00a0y habilidades digitales.<\/p>\n\n\n\n

A su vez, el\u00a0Banco Interamericano de Desarrollo<\/strong>\u00a0(BID) calcula que\u00a084 millones<\/strong>\u00a0de empleos est\u00e1n expuestos a la\u00a0automatizaci\u00f3n<\/strong>. Lo que aumenta la urgencia<\/strong>\u00a0de impulsar estrategias de reskilling y\u00a0modelos de desarrollo<\/strong>\u00a0m\u00e1s \u00e1giles.<\/p>\n\n\n\n

A esto se suma que Am\u00e9rica Latina registra algunas de las tasas de burnout<\/strong> m\u00e1s altas del mundo. Lo que vuelve esenciales las herramientas predictivas y la anal\u00edtica<\/strong> del bienestar para proteger a los colaboradores<\/strong> y sostener la productividad.<\/p>\n\n\n\n

\n

“La IA no est\u00e1 reemplazando el rol de Recursos Humanos; lo est\u00e1 ampliando. Hoy las \u00e1reas encargadas de atraer y cuidar al talento dentro de las organizaciones combinan datos, predicci\u00f3n y dise\u00f1o organizacional como nunca antes. Las empresas que entienden e integran estas tendencias no solo elevar\u00e1n su productividad, sino que construyen culturas m\u00e1s justas, transparentes y preparadas para el futuro”, destac\u00f3 Andr\u00e9s G\u00f3mez, Country Manager de Buk M\u00e9xico.<\/p>\n<\/blockquote>\n\n\n\n

La IA transforma la gesti\u00f3n de personas en el estudio<\/strong><\/h2>\n\n\n\n

El documento\u00a0identifica seis transformaciones<\/strong>\u00a0que ya est\u00e1n en marcha y que configuran la\u00a0hoja de ruta<\/strong> hacia 2026:<\/p>\n\n\n\n

1.- Ecosistema de Habilidades IA<\/strong><\/strong><\/p>\n\n\n\n

La IA mapear\u00e1 y certificar\u00e1<\/strong> las habilidades reales de cada persona, permitiendo reemplazar estructuras r\u00edgidas<\/strong> por redes din\u00e1micas de talento. Las organizaciones podr\u00e1n detectar capacidades ocultas<\/strong>, mover a los colaboradores entre proyectos con agilidad<\/strong> y reducir la dependencia de contrataciones externas.<\/p>\n\n\n\n

2.- AI Career Coach<\/strong><\/p>\n\n\n\n

Plataformas de IA democratizar\u00e1n<\/strong> el coaching profesional al ofrecer diagn\u00f3sticos personalizados, rutas de aprendizaje adaptativas<\/strong> y microcoaching continuo. <\/p>\n\n\n\n

3.- Digital Twins \u2013 Bienestar Predictivo<\/strong><\/p>\n\n\n\n

Las empresas crear\u00e1n r\u00e9plicas digitales<\/strong> de su organizaci\u00f3n para simular decisiones antes de aplicarlas. Esto permitir\u00e1 anticipar riesgos de burnout<\/strong>, sobrecarga o desconexi\u00f3n, dise\u00f1ando pol\u00edticas<\/strong> de bienestar basadas en evidencia y no en intuici\u00f3n<\/strong>.<\/p>\n\n\n\n

4.- M\u00e1s all\u00e1 del CV<\/strong><\/p>\n\n\n\n

La preselecci\u00f3n evolucionar\u00e1<\/strong> hacia modelos asistidos por IA que eval\u00faan historia, comunicaci\u00f3n, competencias<\/strong> y potencial del candidato.<\/p>\n\n\n\n

5.- Gobernanza Colaborativa de IA<\/strong><\/p>\n\n\n\n

Las organizaciones incluir\u00e1n a empleados y l\u00edderes<\/strong> en la supervisi\u00f3n de los sistemas algor\u00edtmicos que influyen en procesos como selecci\u00f3n<\/strong>, desempe\u00f1o o movilidad<\/strong>. <\/p>\n\n\n\n

6.- Todos somos l\u00edderes (Modelo D\u2013V\u2013I)<\/strong><\/p>\n\n\n\n

Los roles de entrada\u00a0evolucionar\u00e1n<\/strong>\u00a0para dirigir, validar e integrar\u00a0sistemas inteligentes<\/strong>. Los\u00a0nuevos profesionales<\/strong>\u00a0aprender\u00e1n a orientar y supervisar tecnolog\u00edas<\/strong>, desarrollando liderazgo desde el primer d\u00eda.<\/p>\n\n\n\n

El Estudio de Tendencias HR 2026 se\u00a0desarroll\u00f3<\/strong>\u00a0mediante una metodolog\u00eda mixta que\u00a0combin\u00f3<\/strong>\u00a0an\u00e1lisis cualitativo,\u00a0revisi\u00f3n documental<\/strong>\u00a0y estudio comparativo.<\/p>\n\n\n\n

Para su elaboraci\u00f3n se revisaron\u00a0m\u00e1s de 120 art\u00edculos especializados<\/strong>, 40 reportes institucionales de consultoras, universidades<\/strong>\u00a0y organismos multilaterales. As\u00ed como\u00a0casos corporativos internacionales<\/strong>\u00a0y regionales.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La IA transforma la gesti\u00f3n de personas y c\u00f3mo las organizaciones atraen, desarrollan y cuidan su talento. Entre el\u00a045 % y 50 %\u00a0de los departamentos de Recursos Humanos en la regi\u00f3n\u00a0ya utilizan Inteligencia Artificial\u00a0(IA). Cifra que supera a\u00a0Estados Unidos\u00a0(26 %) y se acerca a\u00a0Europa\u00a0(46 %). Esto seg\u00fan el estudio\u00a0Tendencias en HR 2026: Las 6 claves que la IA est\u00e1 redefiniendo […]<\/p>\n","protected":false},"author":3,"featured_media":32431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,61],"tags":[88,3066,3085,2500,1905,3087,3084,3083,2580,180,233,111,2036,3086],"class_list":["post-32430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flash-news","category-todas-las-noticias","tag-america-latina","tag-andres-gomez","tag-automatizacion-laboral","tag-banco-interamericano-de-desarrollo","tag-banco-mundial","tag-bienestar-laboral","tag-buk-mexico","tag-gestion-de-personas","tag-habilidades-digitales","tag-ia","tag-ibm","tag-inteligencia-artificial","tag-recursos-humanos","tag-tendencias-hr-2026"],"yoast_head":"\nLa IA transforma la gesti\u00f3n de personas en Am\u00e9rica Latina en 2026<\/title>\n<meta name=\"description\" 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