{"id":32865,"date":"2026-03-11T18:45:56","date_gmt":"2026-03-12T00:45:56","guid":{"rendered":"https:\/\/reseller.lat\/?p=32865"},"modified":"2026-03-11T18:50:19","modified_gmt":"2026-03-12T00:50:19","slug":"alta-direccion-de-logitech","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=32865","title":{"rendered":"Alta direcci\u00f3n de Logitech se reestructura en Am\u00e9rica Latina"},"content":{"rendered":"\n

Para hacer m\u00e1s eficiente su operaci\u00f3n a nivel regional, la alta direcci\u00f3n de Logitech entr\u00f3 en un proceso de reestructuraci\u00f3n, para crear el cl\u00faster M\u00e9xico-Brasil. <\/strong>El objetivo es potenciar la sinergia entre los dos mercados m\u00e1s grandes de Am\u00e9rica Latina, para ser m\u00e1s competitiva.<\/p>\n\n\n\n

As\u00ed la nueva estructura directiva del fabricante, contempla a Jairo Rozenblit como el director general para ambos mercados. <\/strong>Adem\u00e1s Ricardo Fil\u00f3, ser\u00e1 el director general de Marketing y Rafael Fujita asumir\u00e1 la posici\u00f3n de director de Ventas Nacional para M\u00e9xico, en B2C y L4B.<\/p>\n\n\n\n

\n

\u201cEstamos construyendo el pr\u00f3ximo cap\u00edtulo de la compa\u00f1\u00eda en la regi\u00f3n, con integraci\u00f3n as\u00ed como un alto enfoque y ambici\u00f3n para llegar m\u00e1s lejos. Esto junto, con nuestros socios y los propios consumidores. Dicha estructura, fortalece la toma de decisiones y as\u00ed se refuerza la colaboraci\u00f3n regional\u201d, afirm\u00f3 Rozenblitz.<\/p>\n<\/blockquote>\n\n\n\n

Con la reestructuraci\u00f3n de la alta direcci\u00f3n de Logitech<\/a> en Latinoam\u00e9rica, se cre\u00f3 el cl\u00faster M\u00e9xico-Brasil como una nueva organizaci\u00f3n regional. Que se dise\u00f1\u00f3 para ampliar su fuerza en los dos pa\u00edses, as\u00ed tambi\u00e9n se busca impulsar la operaci\u00f3n de negocio de su ecosistema.<\/strong><\/p>\n\n\n\n

El objetivo es consolidar a M\u00e9xico, como un mercado prioritario para el proveedor dentro de Am\u00e9rica Latina. <\/strong>As\u00ed, se busca fortalecer la estrategia de mercadotecnia, comunicaci\u00f3n y posicionamiento de marca, con un alto enfoque en la relevancia local y alineamiento global.<\/p>\n\n\n\n

En M\u00e9xico y Brasil se renueva la<\/strong> alta direcci\u00f3n de Logitech<\/strong><\/h2>\n\n\n\n

De esta manera, el \u00e1rea de alta direcci\u00f3n de Logitech se consolida para establecer una nueva era operativa de la empresa a lo largo de toda la regi\u00f3n. A nivel profesional, Jairo Rozenblit se destaca por contar con una s\u00f3lida trayectoria <\/strong>dentro de la organizaci\u00f3n a nivel comercial.<\/p>\n\n\n\n

Entre sus principales logros, se encuentra el iniciar la operaci\u00f3n de negocio en Brasil, uno de los mercados m\u00e1s importantes en Latinoam\u00e9rica. <\/strong>Adem\u00e1s, se encarg\u00f3 de abrir el di\u00e1logo con el sector p\u00fablico y empresarial, con el objetivo de fortalecer los canales comerciales.<\/p>\n\n\n\n

\n

\u201cSin duda, el cl\u00faster Brasil y M\u00e9xico ser\u00e1 un complemento que nos permitir\u00e1 consolidar toda la presencia regional entre ambos mercados. Tambi\u00e9n ser\u00e1 un actor a largo plazo dentro del ecosistema digital de la regi\u00f3n, en donde la innovaci\u00f3n ser\u00e1 el motor de crecimiento con el esquema de integraci\u00f3n\u201d, acot\u00f3 Rozenblitz.<\/p>\n<\/blockquote>\n\n\n\n

Dentro de la nueva \u00e1rea de alta direcci\u00f3n de Logitech<\/a>, se encuentra Ricardo Fil\u00f3 que tiene un desarrollo profesional de m\u00e1s de catorce a\u00f1os <\/strong>dentro de la firma. Donde desempe\u00f1\u00f3 los cargos de director de Operaciones y Ventas, as\u00ed como l\u00edder de Logitech G en Am\u00e9rica Latina.<\/p>\n\n\n\n

Tambi\u00e9n fue country manager, entre otros cargos y finalmente Rafael Fujita, quien lleva en la compa\u00f1\u00eda m\u00e1s de siete a\u00f1os<\/strong>, ya fue l\u00edder de Ventas L4B en Brasil en 2023. Su presencia en M\u00e9xico favorecer\u00e1 la manera en la que se dirige el crecimiento de la empresa a nivel local.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para hacer m\u00e1s eficiente su operaci\u00f3n a nivel regional, la alta direcci\u00f3n de Logitech entr\u00f3 en un proceso de reestructuraci\u00f3n, para crear el cl\u00faster M\u00e9xico-Brasil. El objetivo es potenciar la sinergia entre los dos mercados m\u00e1s grandes de Am\u00e9rica Latina, para ser m\u00e1s competitiva. As\u00ed la nueva estructura directiva del fabricante, contempla a Jairo Rozenblit […]<\/p>\n","protected":false},"author":3,"featured_media":32866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229,61],"tags":[2448,1137,120,3566,1472,1715,3569,828,3567,128,2447,3570,3568],"class_list":["post-32865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-out","category-todas-las-noticias","tag-accesorios","tag-alta-direccion","tag-brasil","tag-cluster-mexico-brasil","tag-computo","tag-estrategia-de-negocio","tag-jairo-rozenblit","tag-logitech","tag-logitech-g","tag-mexico","tag-perifericos","tag-rafael-fujita","tag-ricardo-filo"],"yoast_head":"\nAlta direcci\u00f3n de Logitech se reestructura en Am\u00e9rica Latina<\/title>\n<meta name=\"description\" content=\"Para hacer m\u00e1s eficiente su operaci\u00f3n a nivel regional, la alta direcci\u00f3n de Logitech 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