{"id":32976,"date":"2026-03-27T13:11:02","date_gmt":"2026-03-27T19:11:02","guid":{"rendered":"https:\/\/reseller.lat\/?p=32976"},"modified":"2026-03-27T13:20:43","modified_gmt":"2026-03-27T19:20:43","slug":"hiref-crece-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/reseller.lat\/?p=32976","title":{"rendered":"HiRef crece en Latinoam\u00e9rica con el respaldo de su ecosistema"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con una estrategia basada en su ecosistema de negocio, <a href=\"https:\/\/reseller.lat\/data-centers-sustentables-en-latinoamerica\/\" target=\"_blank\" rel=\"noreferrer noopener\">HiRef<\/a> crece en Latinoam\u00e9rica, algo que es una de sus prioridades para este a\u00f1o. La idea es <strong>escalar su operaci\u00f3n en los diversos mercados de la regi\u00f3n<\/strong>, para posicionar su portafolio de aires acondicionados de alta precisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es impulsar el desarrollo del sector de Centros de Datos, tanto en M\u00e9xico como en Am\u00e9rica Latina. Ya que es un mercado con un alto potencial, donde algunos especialistas afirman que <strong>alcanzar\u00e1 un valor de alrededor de 9 mil millones de d\u00f3lares (MMDD) en 2028.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPor el momento, estamos completando una red de asociados consolidada y robusta la cual se ubica en diversos puntos estrat\u00e9gicos, en toda la regi\u00f3n. Son empresas especializadas en este sector, que crece a pasos agigantados\u201d, asever\u00f3 la Ing. Alejandra Castellanos, directora general de HiRef LATAM.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las razones por las que HiRef crece en Latinoam\u00e9rica, es el desarrollo exponencial del tr\u00e1fico de informaci\u00f3n. A lo que se agrega, <strong>el aumento en la creaci\u00f3n de aplicaciones y de las soluciones basadas en inteligencia artificial (IA)<\/strong>, adem\u00e1s de las ciudades inteligentes en AL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otras tendencias clave en el mercado son los servicios cloud, as\u00ed como la infraestructura de comunicaci\u00f3n basada en 5G. <strong>A nivel comercial en la regi\u00f3n M\u00e9xico, Chile y Brasil son los mercados de mayor potencial,<\/strong> con un aumento de su capacidad del 20 % para 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-con-una-solida-propuesta-de-valor-hiref-crece-en-latinoamerica\"><strong>Con una s\u00f3lida propuesta de valor HiRef crece en Latinoam\u00e9rica<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, HiRef crece en Latinoam\u00e9rica, en M\u00e9xico trabajan con mayoristas como Luguer, Alpe, Power &amp; Tel, ATN y Sertres. As\u00ed como Logisa, PS Service y Osrami, a nivel regional, se suman distribuidores como <strong>Electr\u00f3nica SA de Costa Rica, Electro GT en Guatemala.<\/strong> Adem\u00e1s de Electro ES en El Salvador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A este ecosistema, se agregan Tecnolog\u00eda de Nicaragua, Servicios de Ingenier\u00eda en Seguridad Electr\u00f3nica en Honduras e INITRADE SRL de Rep\u00fablica Dominicana. Ya en Am\u00e9rica del Sur, el proveedor cuenta con el <strong>respaldo de aliados como MEE SA y Fleischmann MCS SAP de Chile.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTambi\u00e9n estamos abiertos a tener un mayor n\u00famero de asociados de negocio, en toda la regi\u00f3n, debido al propio crecimiento del mercado de centros de datos. Ya que el objetivo, es aumentar la cobertura y la capacidad de servicio al cliente\u201d, explic\u00f3 X\u00f3chitl Franco, directora de Socios de Negocio en HiRef.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Para atender a Per\u00fa, el proveedor tiene el apoyo de Sistemas de Protecci\u00f3n El\u00e9ctrica y <strong>con la colaboraci\u00f3n de DEUMA llega al mercado argentino.<\/strong> El ecosistema se consolida en Colombia con UPISISTEMAS SAS, de esta modo <a href=\"https:\/\/hiref.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">HiRef<\/a> crece en Latinoam\u00e9rica con sus socios de valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente uno de los objetivos del fabricante, es <strong>consolidar su ecosistema de negocio a lo largo de toda Am\u00e9rica Latina durante este 2026.<\/strong> Esto mediante nuevos esquemas de ventas, instalaci\u00f3n de dichos sistemas, as\u00ed como de servicios de consultor\u00eda y atenci\u00f3n a los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una estrategia basada en su ecosistema de negocio, HiRef crece en Latinoam\u00e9rica, algo que es una de sus prioridades para este a\u00f1o. La idea es escalar su operaci\u00f3n en los diversos mercados de la regi\u00f3n, para posicionar su portafolio de aires acondicionados de alta precisi\u00f3n. El objetivo es impulsar el desarrollo del sector de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,61],"tags":[1335,1334,223,331,224,469,334,2530,1333,3721,128,3722,477,3720],"class_list":["post-32976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esnoticia","category-todas-las-noticias","tag-aire-acondicionado-de-precision","tag-alejandra-castellanos","tag-argentina","tag-centros-de-datos","tag-chile","tag-colombia","tag-data-center","tag-guatemala","tag-hiref","tag-luguer","tag-mexico","tag-osrami","tag-peru","tag-xochitl-franco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HiRef crece en Latinoam\u00e9rica con el respaldo de su ecosistema<\/title>\n<meta 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